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Daniel

Daniel's Work 202 Articles
Marketing News   -   Sep 06, 2016 Ally Sums Up Brand Philosophy in First Company-Wide Campaign: Do It Right

Ally Financial, a leading digital financial services company, debuted a new brand campaign that reflects its focus on doing things right for customers. The campaign is the first-ever unified brand campaign in Ally's history, bringing together the full scope of the company's financial services offerings under

by Daniel
Marketing News   -   Sep 06, 2016 Lee® Jeans Celebrates Life In Motion Through Brand Refresh

Lee® Jeans today announced the launch of its new brand direction, unveiling its innovative fall collection and movement-inspired brand campaign, "Move Your Lee."  Drawing on more than 125 years of purposeful craftsmanship and innovation, the national rebranding campaign brings to life founder H.D. Lee's mission

by Daniel
Marketing News   -   Sep 06, 2016 JMPR Named Public Relations Agency Of Record For EagleRider

JMPR Public Relations has announced that it has been named public relations agency of record for EagleRider, the world's largest motorcycle tourism company. Twenty-five years ago, EagleRider pioneered the concept of motorcycle rentals for enthusiasts and adventure-seekers to experience the unfiltered freedom of travelling to iconic destinations around

by Daniel
Marketing News   -   Sep 06, 2016 VisionChina Media Provides Further Update on Sale of Subway Mobile TV Advertising Business

VisionChina Media (Nasdaq: VISN), China's largest out-of-home digital television and advertising network on mass transportation systems and the leading provider of urban mass transit Wi-Fi, today announced that it has been informed by Ledman Optoelectronic Co., Ltd. ("Ledman") that the proposed purchase of 49% equity interests

by Daniel
Marketing News   -   Sep 06, 2016 Digital Assistants to Offer New Advertising Opportunities with Ad Spend Forecast to Grow at Over 100%

A new report from Juniper Research shows that increased use of Digital Assistants, such as Siri and Cortana, on smart devices will provide new paid search opportunities in the coming years. Juniper forecasts that over $12Bn of ad spend per annum will be made through this rapidly growing medium by

by Daniel
News   -   Sep 05, 2016 5x Masterclasses Add Depth to FIPP Asia-Pacific Programme Content

Aside from 30+ presentations on topics ranging from media trends and transformation, to storytelling, audience engagement, new revenue streams and more, FIPP Asia-Pacific programme includes five in-depth masterclasses for delegates to attend. FIPP Asia-Pacific takes place from 27-28 September in Singapore. Register for the conference here. FIPP Asia-Pacific is organised

by Daniel
Marketing News   -   Sep 05, 2016 BRpr International newsletter of Aberje brings hosts Richard Edelman

Aberje – Associacao Brasileira de Comunicacao Empresarial  ('Brazilian Association of Business Communication') released the fourth edition of BRpr in August. The newsletter is an initiative of the Association to showcase good practices developed in the field of Communication in Brazil, in a dialogue with the international community. Edition #4

by Daniel
Marketing News   -   Sep 05, 2016 Euro Media Group Joins SVG Europe as Platinum Sponsor

SVG Europe is delighted to announce that Euro Media Group has joined as a Platinum Sponsor. Euro Media Group is Europe's leading provider of broadcast facilities and services, active in seven countries: France, Belgium, Netherlands, Germany, United Kingdom, Switzerland and Italy. The Group combines unique know-how and world-renowned

by Daniel
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