Daniel

Marketing News

Success of Eastern Michigan University marketing program highlighted in international competition

Two student teams from Eastern Michigan University's Integrated Marketing Communications graduate program placed first (Gold award) and third (Bronze award) respectively in the 2016 Collegiate ECHO Marketing Challenge, a competition for students worldwide. The competition was presented by Marketing EDGE – a national nonprofit organization headquartered in New York
1 min read
Marketing News

Adelphic and Grapeshot Announce Turnkey Integration for Precision Live Audience Targeting and Brand Safety

Adelphic, the leading mobile and cross-channel demand side platform (DSP), and Grapeshot, the advanced keyword technology provider, today announced that ad buyers can now leverage Live Audience, Grapeshot's pre-bid keyword targeting solution, via Adelphic's mobile-first programmatic media solution, to reach live audiences consuming relevant, brand-safe content.
2 min read