Display TTD forces Kokai adoption amid platform resistance Major advertising platform restricts new campaign creation on legacy interface, sparking user concerns about mandatory transition.
Video Alphonso co-founder files lawsuit against valuation firm Kroll Lampros Kalampoukas accuses Kroll of deliberately undervaluing Alphonso by $100 million to benefit LG Electronics in their shareholder dispute.
Video Dotdash Meredith sues Google for antitrust violations, seeking damages Publishing giant files comprehensive lawsuit alleging monopolistic practices harmed ad revenues and violated federal competition laws through systematic market manipulation.
Video Meta enables dynamic media by default for catalog ads starting September 2025 Meta begins automatic video integration in Advantage+ campaigns, requiring developer preparation for 100% enforcement by October 20, 2025.
Display Transaction ID standards clash raises programmatic transparency concerns Transaction ID controversy between DSPs and publishers highlights broader need for regulatory intervention in programmatic advertising ecosystem.
Video Digital advertising triopoly gains overall market share while facing competition Google, and Meta command 58.8% of total US ad dollars, up from 47.1% in 2020, but their combined digital market share has declined as emerging platforms gain ground.
Video Twitch viewbot crackdown exposes massive artificial audience inflation Platform experiences 24% viewership drop as enhanced detection systems remove fake viewers from streams.
Video Peacock Premium Plus launches on Prime Video as streaming costs rise Prime Video customers gain access to NBCUniversal's ad-free service for $16.99 monthly amid broader industry pricing changes.
Display IAB Tech Lab challenges Prebid transaction ID changes IAB Technology Laboratory declares recent Prebid transaction ID implementation violates OpenRTB standards and calls for collaborative solutions to address publisher concerns.
Video FAST channels surge 42% as programmers shift beyond nostalgic content Reality programming skyrockets 626% as streaming platforms diversify offerings with modern shows amid rising costs
Video IAB Tech Lab outlines critical connected TV advertising standards needed Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities.
Display Google Ads Asset Studio beta now available to advertisers worldwide Google Ads introduces comprehensive creative production platform eliminating need for external design tools as Asset Studio beta reaches global accounts.
Video Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo Pause ads activate when viewers pause content across major streaming platforms, offering brands contextual advertising moments during natural viewing breaks.
Video YouTube opens Android TV beta testing program for eligible users YouTube launches beta testing program for Android TV users seeking early access to new features and performance improvements.
Video YouTube TV faces Fox channel blackout amid college football season negotiations YouTube TV subscribers risk losing Fox Sports and News channels by August 27 deadline as carriage dispute threatens peak viewing period access.
Video DeepIntent launches FAST solution for healthcare streaming ads DeepIntent's new HealthFirst package delivers verified patient targeting across premium streaming platforms, marking significant expansion in medical advertising reach.
Video Fox launches new streaming platform targeting cord-cutters with $19.99 pricing Fox Corporation debuted its unified streaming service targeting households outside traditional cable subscriptions.
Display Google DV360 API enforces EU political ads declarations starting September Display & Video 360 API and Structured Data Files implement new mandatory requirements for European Union political advertising content ahead of regulatory deadline.
Video Apple TV+ subscription price increases 30% to $12.99 monthly Apple TV+ raises monthly subscription from $9.99 to $12.99 starting August 21, 2025, marking the third price increase in three years as streaming costs rise.
Video Magnite becomes first sell-side partner for Acxiom data activation Magnite establishes industry-first integration with Acxiom for sell-side data activation, enabling advertisers to reduce costs and maximize working media spend.
Video DIRECTV unveils seven multiview Mix Channels on streaming platform DIRECTV launches multiview streaming technology allowing four simultaneous channels with enhanced features including automated closed captioning across sports, news and entertainment content on platform.
Video Margin wars reshape programmatic as Amazon undercuts The Trade Desk Platform fee disparities drive $80M budget migration as industry debates sustainable pricing models in connected TV advertising.
Video IPG Mediabrands launches Acxiom Contextual CTV solution for streaming ads IPG Mediabrands and Acxiom unveiled Acxiom Contextual CTV powered by IRIS_ID on August 19, 2025, offering content-level targeting for advertisers.
Video Viant integrates with Wurl for scene-level CTV targeting Viant Technology becomes first demand-side platform to offer contextual intelligence across connected television using BrandDiscovery signals and IRIS_ID.
Video Featured YouTube rolls out new creator tools and comment controls YouTube expands creator toolkit with improved comment management, Effect Maker rollout, and brand partnership updates as platform continues monetization push.
