Video The Trade Desk undergoes major strategic shift after first earnings miss in 8 years Advertising technology leader announces comprehensive reorganization and 15-point plan after Q4 shortfall, signaling transformation for 2025.
Video Spotify's video podcast revenue jumps 300% after Partner Program launch New monetization program drives significant growth in video podcast consumption and creator earnings since January launch.
AI Adobe expands video AI capabilities with new Firefly app Adobe launches a Firefly app for generating images, vectors and videos with professional tools for ideation and production.
Display Google releases detailed Performance Max FAQ Google addresses transparency concerns in Performance Max campaigns with new reporting features and campaign optimization guidance.
Video Apple TV app arrives on Android devices Apple's streaming service becomes available on Android mobile devices, offering access to original content and sports.
Video YouTube's major redesign Global video platform announces new brand colors to address technical issues and refresh visual identity.
Video M6 Group reports €1.3 billion revenue amid streaming transformation French broadcaster M6 Group maintains stable revenue while investing in new streaming platform M6+ and sports content.
Video YouTube and Paramount fail to reach deal, channels to go dark February 13 Contract dispute between tech and media giants leads to removal of CBS, MTV and other Paramount channels from YouTube services.
Video IAB Tech Lab clarifies video placement definitions for digital advertising Latest guidelines provide detailed explanations of video placement attributes to improve digital ad implementation.
Display TripleLift appoints tech veteran Dave Helmreich as chief executive officer Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.
Video Yahoo returns to Super Bowl advertising after 22-year hiatus Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.
Video Ad Creative ID Framework gains support from major ad registries IAB's unified ad tracking system sees adoption from key industry players across Europe and United States.
Search YouTube's search traffic accounts for less than 1% of total views New data reveals Google search results generate minimal YouTube views, challenging claims of preferential treatment.
Video Featured These 3 countries dominate Netflix speeds while US providers lag behind Latest streaming data reveals surprising gaps between global regions, with unexpected leaders topping worldwide rankings.
Video YouTube launches text-to-speech for Shorts on iOS Text-to-speech feature expands to iOS devices with four voice options for creators to add narration to Short-form videos.
Audio YouTube marks two decades with focus on TV growth and creator economy YouTube CEO outlines strategic plans as platform hits 20-year milestone, highlighting TV viewing and creator monetization.
Video Fubo Sports network expands to over-the-air stations across U.S. Sports streaming service adds traditional TV distribution, reaching 12 million households through over-the-air stations nationwide.
Data Campaign Manager 360 adds Netflix ads integration and TV measurement tools New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.
Video Amazon's advertising revenue surges 18% to reach $17.3 billion in Q4 2024 Analysis of Amazon's Q4 2024 advertising performance reveals significant growth and expansion into streaming video advertising services.
Video Comcast advertising revenue rises on political spending despite core market decline Q4 advertising revenue increases 4.4% to $1.16 billion due to election spending, while core advertising faces challenges.
Display Global fraud prevention program saves advertisers $10.8 billion in digital ad fraud TAG's impact report reveals record-breaking savings for U.S. advertisers through industry-wide anti-fraud initiatives in 2023.
Video Nielsen expands audience measurement deal with Paramount across platforms Nielsen and Paramount sign multi-year partnership covering broadcast, cable and streaming measurement services.
Display Google extends dating ads certification deadline to April 9 Dating advertisers gain extra month for mandatory verification as Google revises timeline and clarifies aggregator requirements.
Video Outbrain acquires Teads for $900 million to form digital advertising platform The combined company will reach 2.2 billion consumers monthly through premium digital environments across CTV and mobile.
Display Channel placement controls arrive for Google Demand Gen campaigns Advertisers gain granular channel selection across YouTube, Discover, Gmail, and Display Network starting March 2025.
