Google Ad Manager unveils curation tools to streamline agency operations
New curation features in Google Ad Manager help agencies optimize workflows and improve audience targeting across digital platforms.
Video News
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings
MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.
Internal leaks reveal Twitch's content moderation crisis
Amid mounting controversies and leaked internal communications, streaming giant implements sweeping content classification changes.
YouTube streamlines Third-Party Measurement controls for Display & Video 360 platform
Google announces self-service enablement for YouTube's third-party measurement partners, enhancing advertising analytics automation.
Alphabet Q3 Revenue soars 15% to $88.3B as AI powers Search and Cloud growth
Google parent Alphabet reports strong Q3 2024 results with AI driving search innovation and cloud revenue up 35% to $11.4B year-over-year.
Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand
Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.