Video RTL Deutschland builds dedicated AI infrastructure for Smartclip platform RTL Technology develops standalone server cluster to support Sidekicks agentic AI platform without external cloud reliance, advancing automation across media workflows.
Video YouTube maintains 100,000 subscriber threshold for verification badges YouTube requires channels to reach 100,000 subscribers before applying for verification badges that distinguish official creators from similar names.
Video YouTube allows mid-stream switch from public to subscriber-only broadcasts Creators using the platform's Partner Program can now transition live streams to members-only content without ending the broadcast, addressing a frequent workflow limitation.
Video PubMatic and MNTN expand premium CTV access, delivering 10% publisher revenue lift PubMatic and MNTN partnership brings performance marketers to premium CTV inventory, generating 10% revenue uplift for publishers through 14% more unique demand.
Video YouTube clarifies Partner Program eligibility metrics for watch hours YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.
Video California mandates volume control for streaming service advertisements California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.
Video MTV closes music channels across UK and EU after December 31 MTV will shut down MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025, ending dedicated music programming across multiple markets.
Video YouTube launches pilot program for terminated creators YouTube begins testing a program allowing some terminated creators to request new channels after one year, excluding copyright and severe policy violations.
Video YouTube launches specialized activation partners program Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.
Display Google restricts election ads in Chile starting October 2025 Google announced on October 6, 2025, new restrictions for election ads in Chile, requiring compliance with local electoral laws and silence periods.
Video Samsung Ads and Publica extend CTV partnership Publica by IAS and Samsung Ads renewed their exclusive partnership on September 30, 2025, strengthening connected TV advertising infrastructure across global markets.
Video Gracenote report highlights contextual targeting gap in CTV advertising Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.
Video Microsoft to test free Xbox Cloud Gaming with ads Microsoft begins internal testing of ad-supported Xbox Cloud Gaming on October 3, 2025, featuring two-minute preroll ads and five-hour monthly limits.
Video Gamers owe Lina Khan an apology after Microsoft price hikes Microsoft's 50% Game Pass price increase vindicates FTC Chair Lina Khan's warnings, proving her right after courts rejected merger challenge in 2023.
Video European broadcasters face mounting streaming competition BCG survey shows streaming platforms reach 97% of European viewers, claiming 64% of viewing time as broadcasters struggle with eroding market share.
Video Fubo secures exclusive UEFA qualifier streaming rights for October Fubo announces exclusive U.S. distribution of five UEFA European Qualifiers to FIFA World Cup 2026 as pay-per-view events from October 10-14, 2025.
Video The Trade Desk and DIRECTV develop custom Ventura TV operating system The Trade Desk partners with DIRECTV to create custom Ventura TV OS version for third-party manufacturers, announced October 1, 2025.
Audio YouTube podcast setup: two distinct paths for creators YouTube introduces native upload and RSS feed integration for podcasts on October 2, 2025, targeting new creators and established shows with dual monetization strategies.
Video Magnite unifies curation and activation within ClearLine platform Magnite announces ClearLine evolution on October 1, 2025, unifying curation and activation across premium supply with AI integration from streamr.ai acquisition.
Video Lemonlight launches AI commercial service for enterprise brands Video production company delivers scripted AI-powered commercials in days at 60% lower cost with producer oversight through global network.
Display Trade Desk launches OpenAds to counter supply chain manipulation Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.
Video IAB lowers 2025 US ad spend forecast as tariff concerns mount IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.
Video Smartly names three executives to leadership team Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.
Video AudienceProject launches direct Netflix integration for campaign measurement AudienceProject introduces independent audience measurement for Netflix campaigns across five European markets, enabling cross-media campaign analysis.
Video Prime Video launches interactive betting and AI features for NBA coverage Prime Video announced interactive betting integration and artificial intelligence-powered viewing tools for its NBA streaming service ahead of the season start on October 24, 2025.
