Marfeel partners with AppNexus and Rubicon implementing server-to-server header bidding

Marfeel today announced that is now working with AppNexus and Rubicon Project with the server-to-server header bidding. Marfeel is an ad tech platform that helps publishers to optimize and monetize mobile websites. Marfeel is now reaching more than 500 million mobile readers a month. Publishers include Dennis Publishing (US/UK), Elle (MX), The Washington Times (US), and Euronews.

Marfeel says the new collaboration with AppNexus and Rubicon, using header bidding technology offers a significant advantage to Marfeel’s digital publishing partners, helping them monetize content and maximize revenue.

Marfeel is adopting Prebid.org, an open source server-to-server header bidding. AppNexus originally created Prebid in 2015 to make header bidding simpler for publishers. In 2017, AppNexus and Rubicon Project founded Prebid.org to set the standard for implementing header bidding in the ad tech ecosystem.

According to Marfeel, Prebid is the most widely used header bidding wrapper, or container, on the web today, supporting more than 60 demand partners along with numerous publishers and analytics providers. It functions as an open source library as well, helping publishers implement the new technology and monetize their content.

Marfeel says is not just supporting or adopting header bidding, but contributing to its creation and growth.