Microsoft Advertising introduces AI-powered smart image cropping

Microsoft Advertising yesterday announced it is streamlining ad creation workflows with the introduction of AI-powered smart image cropping for Audience ads and image extensions. This new feature simplifies the image optimization process, ensuring your brand's visuals are always presented in the most engaging way.

How AI Smart Cropping Works

Microsoft's smart image cropping technology intelligently analyzes your uploaded images. It then automatically crops them to various aspect ratios while ensuring the most important elements of your visuals remain the focal point.

Benefits for Advertisers

• Save Time: Eliminate the need for manual image cropping, freeing up valuable time during the ad creation process.
• Enhanced Visuals: AI ensures that your images are always cropped to highlight the most compelling parts, improving the overall visual appeal of your ads.
• Maintain Control: Advertisers retain full control over the process. You always have the option to manually adjust the cropping to focus on specific elements before saving.

How to Get Started

Smart image cropping will be integrated directly into the asset creation workflows for Audience ads and image extensions. Once you've uploaded your images, the AI will automatically suggest optimal crops for the various aspect ratios.