Retail Google requires transparency for AI-Generated images in Merchant Center Google Merchant Center has implemented new requirements for merchants using AI-generated images in their product listings. These requirements aim to increase transparency and ensure responsible use of technology.
Data WhatsApp to launch dedicated helpline with Misinformation Combat Alliance (MCA) to curb AI-Generated misinformation Meta, in collaboration with the Misinformation Combat Alliance (MCA), announced the launch of a dedicated fact-checking helpline on WhatsApp to combat the spread of AI-generated misinformation, also known as "deepfakes".
Video Streaming surges in Poland as Traditional TV holds steady Polish viewers are increasingly turning to streaming services, with streaming viewership jumping 8% in January 2024 compared to December 2023, according to the latest Nielsen Gauge™ report.
Video Streaming services see slight dip in viewing share in Mexico Streaming services accounted for 22.8% of total TV viewing time in Mexico in January 2024, according to the latest Nielsen IBOPE Gauge™ report. This represents a slight decrease of 1.2 share points from December 2023.
Video Featured Majority of Influencers caught hiding ads, risking action from EU authorities A recent investigation by the European Commission and national consumer protection authorities revealed a widespread failure by influencers to disclose paid content.
Data Nexxen enhances TV Intelligence Solution with Streaming Viewership Data Nexxen this week announced today an expansion of its TV Intelligence solution with aggregated and scaled viewership data from leading streaming platforms like Netflix, Hulu, and Disney Plus.
Video Pixalate releases Q4 2023 Global Connected TV (CTV) Seller Trust Index Pixalate this week unveiled its Q4 2023 Connected TV (CTV) Seller Trust Indexes (STIs), ranking the quality and integrity of programmatic sellers across Roku, Amazon Fire TV, and Samsung Smart TV.
Search Featured When to use Search, Demand Gen, and Performance Max campaigns in Google Ads Search, Demand Gen, and Performance Max are right now the prominent campaigns in Google Ads platform. Know when to use each one.
Video Featured Amazon makes Vertical Video Ads available for Sponsored Brands Campaigns Advertisers using Amazon's Sponsored Brands can now leverage the power of vertical video to promote their brands and products, Amazon this week announced.
Retail Featured Amazon DSP Events Manager expands with MMP Integrations Amazon DSP this week announced the expansion of its Events Manager beta program to include Mobile Measurement Partner (MMP) integrations. This update allows advertisers to connect in-app conversion data from leading MMPs like Kochava, Adjust, and Singular directly to their Amazon DSP campaigns.
Display Programmatic advertising poised for growth in 2024 amidst data privacy shakeup, new report finds The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.
Display A starter guide for E-commerce PPC E-commerce Pay-Per-Click (PPC) advertising helps you achieve this by displaying product placements to relevant audiences only when they click, maximizing cost-effectiveness. Platforms like Google Ads, Amazon Advertising, and Facebook Ads enable this targeted approach.
Audio Apple Podcasts makes listening accessible with Automatic Transcripts This new feature, available this spring, will allow users to read along with episodes, search for specific words, and even jump to different parts of the audio by tapping on the text.
Data Google doubles down on Ukraine Tech Recovery with $10 million support fund Google today announced the launch of its second Google for Startups Ukraine Support Fund, doubling down on its commitment to bolstering the country's entrepreneurial ecosystem and aiding its economic recovery amidst ongoing conflict.
Social Bluesky takes flight with Hashtags on the horizon Social media platform Bluesky this week announced plans to introduce hashtags soon. While currently hashtags exist solely as text within posts, CEO Jay Graber confirmed in a recent video that clickable and searchable hashtags are on the way.
Data New ROAS Calculator unveiled for simplified profitability analysis The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.
Audio New Heights Podcast soars into Top 10, Megyn Kelly Show debuts in Edison Podcast Rankings For the fourth quarter of 2023, "The Joe Rogan Experience" remains the most popular podcast, followed by "Crime Junkie" and "The Daily."
Search Google Ads opens doors to Online Casino Ads in Rhode Island Starting February 20, 2024, Google Ads will begin accepting and running advertisements for online casinos licensed by the state of Rhode Island.
Social Featured Snapchat teams up with Fospha to empower eCommerce advertisers The collaboration aims to provide eCommerce advertisers with a more robust way to track and improve the effectiveness of their Snapchat campaigns, particularly focusing on cross-marketing return on ad spend (ROAS).
Display Google cracks down on Impersonation tactics in Ads Starting March 2024 (April for France), Google Ads will penalize advertisers using impersonation or false associations with public figures, brands, or organizations to deceive users.
Data Technology Industry pledges to Fight Deceptive AI in 2024 Elections Leading tech companies, including Adobe, Amazon, Google, IBM, Meta, Microsoft, and TikTok, have signed a Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections.
Search Google Opens Vehicle Ads to Australian Businesses Buckle up, Aussie auto advertisers! Google has officially launched its Vehicle Ads program in Australia, offering a powerful new way to reach car buyers across the web.
Data Google announces next-generation of its large language model: Gemini 1.5 Google AI yesterday unveiled Gemini 1.5, the next generation of its large language model (LLM), boasting significant performance improvements and a breakthrough in long-context understanding.
Video The Trade Desk reports strong Q4 and FY 2023, expects continued growth in 2024 The Trade Desk today announced the financial results for its fourth quarter and fiscal year ended December 31, 2023. The company exceeded expectations, achieving 23% year-over-year revenue growth and solidifying its position in the dynamic advertising industry.
Video YouTube Creators Update: Deep Dive into the Latest Features This week's YouTube Creators Update brings exciting news for creators seeking improved workflows, engagement opportunities, and monetization tools. Let's explore each update in detail.
