PPC Land (Page 171)

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Microsoft Advertising Editor

Microsoft Advertising Editor rolls out support for Audience Network

Microsoft this week announced it has rolled out support for Microsoft Audience Network in Microsoft Advertising Editor. Before, campaigns running in Microsoft Audience Network could only be managed via an UI or via an API.

Google extends Privacy Sandbox initiative to Android, plans to sunset the advertising ID

Google extends Privacy Sandbox initiative to Android, plans to sunset the advertising ID

Google this week announced that will extend the Privacy Sandbox initiative to Android. Privacy Sandbox is an initiative to improve user privacy, first launched just for web.

AdSense Related Search for Content

Google introduces a new ad format in AdSense displaying search ads

Google this week introduced a new ad format in AdSense displaying search terms related to the content of the pages the users are reading. In this format, users will see search ads.

Example of Sitelink serving rules in Google Ads

Google Ads changes serving rules of sitelinks, callouts, and structured snippets

Google Ads this week announced that starting mid-March, sitelinks, callouts, and structured snippets from higher levels in accounts will be eligible to serve alongside extensions of the same type of lower levels.

Ad Extensions in Google Ads

Google Ads to show automated ad extensions alongside with manually-created ad extensions

Google this week announced it has updated the Ad Extensions, and it will show automated extensions starting mid-March, alongside manually-created ad extensions.

iHeartMedia to make shows using Veritone’s synthetic voice solution

The first use case is to translate iHeart’s marquee podcasts for Spanish-speaking audiences.

Demandbase launches a new Account-Based Experience Certification

Demandbase launches a new Account-Based Experience Certification

The ABX Certification prepares advertisers for ABM and B2B go-to-market, and costs $395.

New Search Ads 360 now available in Data Studio

Google this month announced the connection of the new Search Ads 360 in Data Studio, launched this month.

Yelp Keyword Targeting

Yelp launches keyword targeting

Yelp this month launched keyword targeting enabling advertisers to specify and optimize keywords.

IAB Australia names 47 identity providers advertisers are working with

IAB Australia names 47 identity providers advertisers are working with

IAB Australia last year named 47 identity providers that advertisers are working with, in an explainer guide about identifiers.

Google Analytics violates the GDPR, French privacy regulator rules

Google Analytics violates the GDPR, French privacy regulator rules

France’s privacy regulator (CNIL) today ruled that Google Analytics violates the EU General Data Protection Regulation, because of illegal data transfers to the US.

Google launches Radium to automate hyper-local targeting

Google launches Radium to automate hyper-local targeting

Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.

Microsoft introduces Bing News PubHub as part of the Bing Webmaster Tools

Microsoft introduces Bing News PubHub as part of the Bing Webmaster Tools

Microsoft yesterday announced a revamped Bing News PubHub as part of the Bing Webmaster Tools. Bing News PubHub is a program for news publishers.

Microsoft Cruise Ads

Microsoft launches Cruise Ads

Microsoft today announced the launch of Cruise Ads. The ads appear on the right rail of Microsoft Bing search results and run alongside mainline text ad placements.

Google launches a new Search Ads 360

Google today announced the launch of a new Search Ads 360. Google redesigned and rebuilt Search Ads 360 using the same technology that powers Google Ads.

Google names their major competitors in 2022

Google names their major competitors in 2022

Google this month named their competitors in search, social, ad platforms, devices and advertising.

Google’s advertising network growth driven by in-app

Google’s advertising network growth driven by in-app

Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.

Cookies vs Topics

Google to test Topics API this year

Sundar Pichai last week announced that Google will begin testing this year the new Privacy Sandbox proposal called Topics API. The announcement was made during Alphabet Q4 2021 Earnings Call.

Roku expands its advertising business to Mexico

Roku expands its advertising business to Mexico

Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.

Acxiom integrates Treasure Data

Integrating Treasure Data facilitates the full-funnel personalization, measurement and attribution via Acxiom’s Real Identity.

FreeWheel launches a Partner Certification Program

FreeWheel launches a Partner Certification Program

FreeWheel this week launched a new Partner Certification Program for buyers, sellers, data and technology partners. According to FreeWheel, buyers can now discover the certified, integrated partners with FreeWheel - including demand side platforms and suppliers, which ensures optimal campaign execution. In FreeWheel’s partners website, advertisers can search for

Merchant Center Status Dashboard

Google launches a Merchant Center Status Dashboard

Google this week launched a Merchant Center Status Dashboard, where retailers can see if service disruptions occur on the Content API for Shopping, Merchant Center, and Feeds.

Google updates DV360 API introducing support for Customer Match

With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API.