Video Amazon includes Twitch inventory and audiences in Amazon DSP Amazon this month announced the inclusion of Twitch video and display media, as well as new Twitch audiences, in Amazon Advertising campaigns.
Video Discovery taps Magnite for the CTV monetization Discovery says streaming and CTV are taking a centre stage.
Video Study finds digital campaigns are more effective running in parallel with TV ads There was a 15% lift in purchase intent when ads aired on TV plus digital compared to digital alone.
Social Amobee partners with Lotame expanding the audiences across social networks Amobee's clients can now use Lotame's audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.
Audio Triton Digital partners with Tru Optik for political audiences Advertisers can now target Leaning Democrats, Leaning Independents, Leaning Republicans, Swing Voters, or Undecided.
Display Revcontent says it sees 1,100% increase in profitability Revcontent says it is still offering revenue guarantees to publishers.
Data HubSpot introduces custom objects, sophisticated sales reporting, and advanced permissions in the sales CRM Sales Hub Enterprise is HubSpot's CRM. The CRM is connected with over 500 apps like LinkedIn.
Video FreeWheel integrates FastPay in Strata platform FastPay enables agencies to directly transfer funds to their media vendors digitally.
Search Google reveals the winners for the search preference menu for Android devices info.com and PrivacyWall are the biggest winners. info.com will appear as a choice in all European countries. The search preference menu will appear on all Android devices in Europe.
Data IAB Australia publishes a paper to help the industry with the deprecation of cookies IAB Australia this month published a paper on the cookiepocalypse. The paper Beyond the Cookie – Mapping the Future of Marketing Measurement helps advertisers and publishers understand the impact of the deprecation of cookies.
Amazon moves Seller Central advertising management to the advertising console Sponsored ads campaigns, Stores, and reports are now available on Amazon's advertising console.
Display Adsquare opens a new Office in Düsseldorf Düsseldorf office to serve enterprises from the automotive, FMCG, and technology industries.
Search Google opens Google Ads API to every advertiser Google this week opened Google Ads API to every advertiser. Google says advertisers will see faster rollouts of new features and compatibility updates for tools like recommendations, and local campaigns, in Google Ads API.
Display Google introduces frequency distribution and average frequency in Google Ads The 2 new metrics are available for video campaigns and video ads in Google Ads.
Video Verizon Media launches OTT Smart Auction OTT Smart Auction utilizes Smartplay’s server-side ad insertion (SSAI) capability to provide a transition between content and ads on any device or platform.
Video Google Ad Manager launches DAI Prefetch for live events Google last week launched DAI Prefetch for live events, a new product from Google Ad Manager designed OTT publishers. Google is now able to fetch the subsequent ads based on information such as ad break duration.
Video Google Ad Manager’s DAI delivers ads to over 1 million concurrent live stream viewers Google last week announced Google Ad Manager’s DAI delivered ads to over 1 million concurrent live stream viewers at the same time during multiple events, including the recent UEFA Champions League final.
Video Google launches Early Break Notification API Google last week announced the launch of an Early Break Notification API in Ad Manager’s DAI. Google says the Early Break Notification API will make it easier for publishers to use real-time ad break data to monetize live events.
Display Smart AdServer appoints Murray Phillipson as VP Demand EMEA Smart AdServer last week appointed Murray Phillipson as VP Demand EMEA. Murray Phillipson is reporting to David Pironon, Chief Programmatic Officer.
Retail Merchant Center: Google to use the feed for Additional Countries Google is warning retailers connected to Google Merchant Center that they should use the Additional Countries instead of Merchant Center "shipping settings".
Social Oracle to take over TikTok’s data in the US Oracle will take a 12.5% stake in TikTok Global business and store all U.S. user data on its cloud.
Retail TikTok: Walmart gets supercharged in the battle against Amazon Walmart could pay $4.5 billion for the 7.5% stake on TikTok.
Social Facebook opens an office in Lagos, the second one in Africa Nigeria is the country with more population in Sub-Saharan Africa, with almost 200 million persons.
Video FreeWheel, Kargo, Smartclip, and Xandr now able to do PGs with DV360 This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.
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