Retail Google launches vehicle ads, a new ad format in Google Ads Google this month launched vehicle ads in the US. Vehicle ads are an ad format which allows auto advertisers to promote their inventory of vehicles to interested customers shopping for vehicles on Google.
Retail Free product listings conversions from GA4 are now available in Merchant Center Google yesterday announced advertisers using Merchant Center are now able to see the conversions from free product listings by connecting the Google Analytics property with Merchant Center.
Data Google to enforce European user consent policy on advertiser side Google this month announced it will enforce European user consent policy on advertiser side, starting on May 11.
Display Google to accept ads of state-licensed lotteries operators in Lithuania Google this week announced it will begin accepting ads of state-licensed lotteries operators in Lithuania, starting on March 30.
Retail FTC fines online fashion retailer for blocking negative reviews of its products The fine is $4.2 million and Fashion Nova is prohibited from suppressing customer reviews of its products.
Search Microsoft Automotive Ads to show in Yahoo! and DuckDuckGo Microsoft this month announced the Automotive Ads will show in Bing search partners like Yahoo! and DuckDuckGo.
Data TripleLift buys European DMP 1plusX TripleLift today announced the acquisition of 1plusX, a DMP headquartered in Switzerland used by publishers like Axel Springer, Fox, Hearst and Le Figaro.
Search Google to allow individual hotels to take part in free hotel booking links Google this month announced beginning April will allow individual hotels to manually input their rates through their Google Business Profile, in order to participate in free hotel booking links.
Search Google introduces insights in Hotel Center about free booking links Google this month introduced new search insights into Hotel Center about free booking. Hotel Center is a platform where hotels optimize and manage data feeds for Hotel Ads and free booking links.
Data Google to sunset Universal Google Analytics in 2023 Google last week announced that all standard Universal Analytics properties will stop processing new hits on July 1, 2023. Google introduced the next generation of Google Analytics - GA4 - in 2020.
Display ironSource launches an app marketing software ironSource last week announced the launch of ironSource Luna, an app marketing software, enabling advertisers to build interactive creatives at scale, deploy them across major marketing channels, and leverage automated optimizers.
Search Microsoft: Travelers prepared to spend more on luxury travel in 2022 Microsoft this month revealed search insights around travel. Findings show searches and clicks for tours and activities are up compared to pre-pandemic times, and travelers are prepared to spend more on luxury travel experiences in 2022.
Search Google introduces image badges in image search results Google this month announced it has introduced image badges in image search results. Google says users can identify the type of content on the webpage based on its badge.
Video Amazon buys MGM Amazon last week completed the acquisition of MGM, that is now joining Prime Video and Amazon Studios. MGM has over 4,000 film titles, 17,000 TV episodes, 180 Academy Awards, and 100 Emmy Awards.
Search Google introduces related filters in image search results Google this month announced it has introduced filter display words related to the search terms. The new filter display words are based on popular searches.
Video Comscore and Standard Media Index launch an eCPM metric for linear television ad spend Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.
Search Google integrates Search Ads 360 in GA4 Google this month announced the integration of Search Ads 360 in Google Analytics 4. Users using GA4 and Search Ads 360 can now establish links between Google Analytics 4 properties and Search Ads 360 advertisers.
Display Competition authority in the UK opens investigation focused on the header and open bidding The UK competition authority (CMA) this month announced it has opened an investigation at Google and Meta’s conduct over concerns that they hampered competition in markets for online display advertising services.
Data Google adds new UTM parameters in Google Analytics Google this month added new UTM/campaign parameters in Google Analytics. The new UTM parameters are utm_source_platform, utm_creative_format, and utm_marketing_tactic.
Video Google deprecates TrueView for shopping in DV360 Google this month removed the option to create new TrueView for shopping line items in DV360.
Data Google to remove Nielsen auto tagging and Nielsen reports from Campaign Manager 360 Google this month announced it will remove Nielsen auto tagging and reporting from Campaign Manager 360.
Social Reddit Ads updates pixels introducing event metadata, custom events, and advanced matching Reddit Ads this month updated Reddit pixel enabling advertisers to pass more detailed event data to Reddit, to get back a complete picture of the conversion performance and return on ad spend (ROAS).
Display Google Ads launches enhanced conversions for leads Google last week announced the launch of enhanced conversions for leads, a new feature in Google Ads enabling the measurement of offline leads using CRM data. Advertisers need to share user data (email addresses or phone numbers) with Google.
LinkedIn to acquire Oribi, an Israel-based marketing analytics company LinkedIn this month announced that it has reached an agreement to acquire Oribi, an Israel-based marketing analytics company. LinkedIn says it is investing in technology to help customers achieve maximum value from their marketing strategies. LinkedIn plans to integrate Oribi’s technology into the marketing solutions platform. LinkedIn says advertisers
Data Google updates iOS 14+ campaign measurement in GA4 Google this month announced it has updated the campaign measurement in Google Analytics 4, in compliance with Apple’s policies. Google starts using GBRAID and WBRAID in GA4.
