Data

Forrester: Salesforce is the leader DMP with the best offering

Forrrester this week released a study about 7 Data Management Platforms. Salesforce, and Adobe were considered market leaders DMPs, Neustar, Oracle, and Nielsen were considered strong performers, Lotame and The ADEX were classified as Contenders. The strongest current DMP offering is provided by Salesforce. The top DMPs by the current

Audio

Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia

Spotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in Spanish, and in the Portuguese market.

Display

Adform launches a new bidding ready for first and second price auctions

Adform this week launched Dynamic CPM (dCPM), a new bidding that optimizes on hybrid auctioning environments such as first, second and hybrid auctions.

Video

Xandr launches Xandr Invest, a new programmatic platform for advertisers

Xandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve access to supply with no manual tags to traffic or additional invoices to manage.

Data

Salesforce acquires Tableau for $15.7 billion

Salesforce (NYSE:CRM) will acquire Tableau in an all-stock transaction, pursuant to which each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7 billion.

Audio

Podcast ad market to surpass $1 Billion in the US

IAB and PwC US this month released a study forecasting $1 Billion in revenue for the podcast ad market in 2021, in the US.

Audio

Thai MCOT selects Triton Digital

MCOT Public Company Limited (MCOT), one of Thailand’s leading public radio and television broadcasters, this month selected Triton Digital for monetization of its digital audio and podcast content.

Data

GumGum deploys White Ops in its entire inventory

The exchange GumGum this month announced that has deployed White Ops across its entire inventory.

Data

Looker to join Google Cloud later this year

Google last week announced the acquisition of Looker, a platform for business intelligence, data applications, and embedded analytics.

Display

Axel Springer increases participation in Purplebricks

Axel Springer this month is increasing its minority interest in Purplebricks from around 12.4 percent to approximately 26.6 percent.

Display

SAPO adopts AppNexus full stack, Adserver, SSP and DSP

AppNexus today announced that SAPO, one of the biggest online media companies in Portugal, will adopt AppNexus full suite of products, including AppNexus Publisher Ad Server, Supply Side Platform (SSP), and the Demand-Side Platform (DSP).

Foursquare buys Placed focusing on geo-context attribution

Foursquare this week announced that is acquiring Placed from Snap.  A deal backed by $150M investment, led by The Raine Group, to deepen  its location technology platform. According to Snap, 500 brands rely on  Placed Attribution today, including Uber, Twitter, Samsung, Apple,  Hilton, Accuweather, TripAdvisor, Tencent, and 150,000 other

Display

AdSense phases out ad types and ad styles

Google this week announced that is phasing out text-only and display-only ad units. The ads available will serve all ad types, not allowing publishers to choose anymore.

Data

MoPub integrates Pixalate’s pre-bid invalid traffic (IVT) filtering

Pixalate this week announced an expansion of the partnership with Twitter’s MoPub. MoPub’s has now a direct integration with Pixalate’s pre-bid invalid traffic (IVT) filtering.

Audio

Edison Research expands The Infinite Dial study to South Africa

Edison Research this week announced it will expand The Infinite Dial study to South Africa. The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.

Data

Amazon acquires Sizmek adserver

Amazon this week confirmed that is acquiring the Sizmek adserver together with the DCO capabilities.

Audio

TouchPoint DSP by dataxu integrates Triton Digital

Triton Digital this week announced the integration of its programmatic audio advertising marketplace with the TouchPoint DSP by dataxu.

Search

Google introduces campaign-level conversions on Google Ads

Google last week introduced campaign-level conversions on Google Ads, enabling advertisers to select goals at the campaign level.

Social

GroupM launches INCA in Asia, an influencer marketing solution

INCA connects brands to a network of trusted publishers and influencers to create and promote content across social channels including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok.

Display

Google teams up with 8 agencies to help advertisers manage creatives end-to-end

Google this month announced that has partnered with 8 agencies: Vidmob, Consumer Acquisition, Bamboo, Apptamin, Webpals Mobile, Creadits, Kaizen Ad, and Kuaizi.

Video

Google introduces Linear TV buying on DV360

Payam Shodjai, Director, Product Management, at Google Marketing Platform, says that buying Linear TV via the DSP enables advertisers to consolidate TV buying.

Video

Google launches a Bumper Machine to create 6-second videos from longer video assets

Google this week launched the Bumper Machine, a tool that generates six-second videos from longer video assets.

Data

Everflow partners with Tipalti to automate all publisher and affiliate payments

Tipaldi this month announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides performance tracking, analytics, and global payouts in a single dashboard.

Display

Google is outperforming other SSPs on quality

Confiant’s report shows that Google AdX is outperforming all the other SSPs in quality.

Display

Media.net partners with White Ops to avoid bots

Media.net this month announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to provide advertisers with fraud protection.