Search

Who are Google’s competitors on Search?

Google’s primary competitor on Search is Bing (Microsoft), the Competition and Markets Authority in the UK concluded last year. Yahoo Search, Ecosia and DuckDuckGo are also competitors, but they rely on Bing to display search results.

Data

Eyeota expands data partnership with YouGov into new 7 markets

France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia are the new markets where Eyeota is now able to provide YouGov audiences. YouGov/Eyeota audiences were available in Germany, in the United States, and in the United Kingdom, since 2016.

Data

IAB Europe releases a guide to the post third-party cookie era

IAB Europe today released a Guide to the Post Third-Party Cookie Era. IAB Europe says the guide prepares brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem.

Retail

Amazon introduces a translation feature for Sponsored Brands ads

Amazon this week introduced a translation feature for Sponsored Brands. Advertisers can now display Sponsored Brands ads same as the user’s language.

Retail

Amazon Advertising launches a learning console with courses and certifications

Amazon this week announced the launch of new courses and certifications for Amazon Advertising, on a learning console for advertisers. The Amazon Advertising certifications are for free.

Display

Parallel tracking to become mandatory in Microsoft Advertising this year

Microsoft yesterday announced that parallel tracking will be mandatory on all accounts created after May 31. For all existing accounts, parallel tracking will be optional until November 15, 2020.

Video

TVSquared expands partnership with MediaMath to include Europe and Asia

TVSquared yesterday said that it extended the partnership with MediaMath to Europe and Asia. With TVSquared technology, advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).

Social

Google launches a new S2S integration between Campaign Manager and Facebook

Google this month launched a new S2S (server to server) integration between Campaign Manager and Facebook. With the new server-to-server integration with Facebook, advertisers using Campaign Manager are able to report both impressions and clicks.

Display

Google to retire Ad Balance in AdSense

Google today announced that is retiring the ad balance feature from all AdSense accounts on May 20, 2020. The ad balance experiment option, including all completed ad balance experiments, will also be removed.

Data

Google launches an API for DV360

Google last month launched an API for DV360. According to Google, the DV360 API enables developers to automate complex Display & Video 360 workflows, such as creating insertion orders and setting targeting options for individual line items.

Display

Rubicon Project’s revenue grows 12% in Q1 2020 but guidance is negative for Q2

Rubicon Project today announced the results for the first quarter ended March 31, 2020. Rubicon Project’s revenue was $36.3 million for Q1 2020, up 12% from Q1 2019.

Audio

Google launches Podcasts Manager

Google yesterday launched Google Podcasts Manager, a tool where podcasters get insights over their podcasts and audiences across Google products.

Social

Pinterest launches notes, dates and recommendations on boards

Pinterest today introduced notes, and recommendations on boards. Users can now add notes within boards to list out ingredients or tasks for a project, they can add dates to boards to keep tabs on projects and receive timely recommendations.

Audio

AdsWizz launches DCO on audio creatives hosted in AudioMatic and AudioServe

AdsWizz today launched Dynamic Creative Optimization (DCO) for audio on its AudioMatic and AudioServe platforms. According to AdsWizz, the new DCO feature uses the data points available on the AdsWizz platform to deliver audio ad creative variations.

Search

Google adds a report for Special Announcements in Search Console

Google yesterday added a report on Search Console for sites that have implemented SpecialAnnouncement structured data. Google adopted the SpecialAnnouncement markup last month, enabling websites to show announcements on search results.

Video

Roku launches OneView Ad Platform integrating dataxu capabilities

Roku yesterday unveiled OneView Ad Platform, a new platform based on dataxu that leverages TV identity data from Roku, across OTT, desktop and mobile campaigns. Roku says it is reaching an estimated four in five homes in the U.S. with OneView Ad Platform.

Audio

Apple expands podcasts into 20 new countries

Apple today announced that is expanding the podcasts into 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania.

Display

AdMob recommends publishers to update their SDKs, confronted with UIWebView’s death

Google today, via AdMob, sent an email to the app publishers saying that all the GMA SDK versions including and after 7.55.0 released on Feb 4th, 2020, default to WKWebview and have removed UIWebView entirely.

Display

Digital ad spend to decrease 10 to 20% in Ireland this year, industry members predict

IAB Ireland said last month that, recognising the impact of COVID-19, advertisers/agency members predict a 10-20% decrease in digital ad spend in 2020, while also predicting that digital adspend will rebound in Q3/Q4 in 2020.

Search

Microsoft Advertising forbids ads for government services offered by a third party

Microsoft Advertising last month announced that is forbidding, starting in 6th of May, ads for government products or services that are being offered by a third party.

Data

TapClicks acquires AdStage

TapClicks last month acquired AdStage. TapClicks says it will integrate AdStage into their family of brands which includes Raven Tools, iSpionage, Megalytic, and StatX. TapClicks will integrate the entire AdStage team into the company, including AdStage’s co-founders.

Data

NetWise launches 3 new audiences related with Coronavirus

NetWise last month announced the launch of 3 new targetable audiences related with the coronavirus pandemic.

Search

Yelp launches a new user interface for business owners

Yelp today launched a new user interface for business owners. Yelp says the release gives more transparency and insight into their Yelp Business Page, and it is the first step in the company’s plans to overhaul the business owner experience.

Search

Google Ads introduces an optional website link in the Call Ads

Google last month introduced an optional website link in Call Ads. Advertisers can now can now include an optional “Visit website” link within the Call Ads.

Social

CallTrackingMetrics integrates Facebook Messenger

CallTrackingMetrics last month integrated Facebook Messenger. This means that the CallTrackingMetrics Chat can now be connected with Facebook Messenger, so teams can respond to messages from prospects and customers in real-time via Facebook, without leaving CallTrackingMetrics.