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FreeWheel pilots a unified video auction in partnership with A+E Networks

FreeWheel this week announced a partnership with A+E Networks to pilot their unified ad decisioning engine that will allow buyers and sellers to transact across both direct sold and programmatic, marketplace-generated advertising demand.

Amazon launches a free music service on Alexa devices

Amazon this week launched an ad-supported music service on compatible Alexa-enabled devices.

Swoot is making podcast listening into a social experience

A new app for podcast listening is available since this week. The new app is called Swoot and the app turns podcast listening into a social experience. The motto is: "Podcasts with friends :)"

YouTube Music now available for free on Google Home speakers

YouTube Music now available for free on Google Home speakers

Google this week announced YouTube Music is now available for free on Google Home speakers. YouTube Music is an ad-supported music service available on Google Home speakers or other Google Assistant-powered speakers.

AdStage now available on Google Sheets

AdStage now available on Google Sheets

AdStage this week launched a new product that brings the cross-channel advertising data into Google Sheets, starting at only $29/month.

Ecosia not participating in the auction in Android to become the search engine by default

Ecosia yesterday announced that will not run on the search engine provider auction in Android. Christian Kroll, CEO and founder of Ecosia, wrote yesterday that Ecosia is “calling on Google to cease damaging, monopolistic behavior.” Ecosia is a company based in Berlin, Germany, that uses Microsoft as a search engine.

Europeans now have the option to choose the search engine on Android

Google this week announced that is changing Android in Europe so Europeans have new screens with an option to download search different search apps and browsers. Google is complying with the antitrust measures imposed by the European Commission. According to Google, the new screens are rolling out over the next

Europeans now have the option to choose the search engine on Android

Google this week announced that is changing Android in Europe so Europeans have new screens with an option to download search different search apps and browsers. Google is complying with the antitrust measures imposed by the European Commission. According to Google, the new screens are rolling out over the next

Sizmek to sell the DSP for up to $36 million

Sizmek is trying to sell the DSP for up to 36 million. This is the first asset sale since Sizmek filed for chapter 11, The Wall Street Journal reports. A bankruptcy judge scheduled a hearing to consider Sizmek’s sale request on April 29, and Zeta is available to buy.

GeoEdge uncovers distribution of malvertising in Header Bidding

GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on programmatic exchanges, predominantly through header bidding.

Google Ad Manager

Google launches a beta for unified pricing rules on Ad Manager

Unified pricing rules enable publishers to manage the pricing of the inventory across all indirect sources of demand from a single place in Google Ad Manager.

Google moves all auctions to first price

Google moves all auctions to first price by late July

Google Ad Manager will move to a first-price auction, Google announced last month. Google says the transition will be made gradually and the open auction pricing rules will be replaced with the unified pricing rules.

Signed Exchange

AMP Real URL by Cloudflare will show publishers' URLs on AMP results

Google this week rolled out support in Google Search’s AMP web results to link to signed exchanges. This makes publishers' content to appear with their own domain, and not with Google's domain. Cloudflare calls this feature AMP Real URL.

Chitika shuts down after being terminated by their biggest exchange partner

Chitika shuts down after being terminated by their biggest exchange partner

Chitika this month emailed publishers announcing that is shutting down operations, after more than 15 years in business.

Streaming: Facebook moves live videos completely to RTMPS

Streaming: Facebook moves live videos completely to RTMPS

Facebook today announced that all live video uploads will be required to use RTMPS (RTMP over a TLS/SSL connection) by May 1, 2019. Publishers need to shift from RTMP (insecure) to RTMPS (RTMP over a TLS/SSL connection).

Amazon creates a new certification for Alexa Skill developers

The certification is AWS Certified Alexa Skill Builder and Amazon says it's the industry's first and only certification that validates personal ability to build, test, and publish Amazon Alexa skills.

Engageya launches Storiya, native ads similar to Snapchat stories

Engageya launches Storiya, native ads similar to Snapchat stories

According to Engageya, Storiya will enable publishers to engage audiences with the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style.

Tappx launches a free hosting tool for the new app-ads.txt

Tappx says it has created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development.

Publicis confirms Epsilon's acquisition

Publicis confirms Epsilon's acquisition for $4.40 billion in cash

Publicis Groupe today confirmed the acquisition of Epsilon, for a cash consideration of $4.40 billion. Epsilon was a subsidiary of Alliance Data Systems Corporation, a US company providing loyalty and marketing services.

What we know about Disney's new streaming service

Disney yesterday announced the new Disney streaming service, at a cost of $6.99 a month for each subscriber. Disney+ will launch on November 12, and in its first year will have more than 25 original series and 10 original films, Disney said.

African online retailer Jumia

African online retailer Jumia goes public and shares close up 75%

Last month, Africa’s largest e-commerce platform filed the paperwork with SEC to go public on the New York Stock Exchange. Yesterday, Jumia went public and the stock closed up 75% at $25.46 per share. Initially the stock was priced at $14.5.

Amazon third-party sellers represent more than 50% of Amazon's retail business

Amazon third-party sellers represent more than 50% of Amazon's retail business

Jeffrey Bezos, CEO of Amazon, yesterday shared the annual letter to share owners where he has shown the share of physical gross merchandise sales sold on Amazon by independent third-party sellers, a percentage that reached 58% in 2018.

TV Performance Metrics Platform

TVision launches a new TV Performance Metrics Platform

TVision this week announced its new TV Performance Metrics Platform - making campaign and ad-level metrics available for brand marketers. TV viewability and attention data are now available.