PPC Land (Page 234)

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AdSense reporting

Google limits AdSense reporting to 3 years and launches a new version of the report

The old report goes away in September. Reporting data will be limited to 3 years

Hivestack hires first-ever CMO

The DOOH martech company hired Nikki Hawke as first ever CMO.

Pixalate research sees 800,000 delisted apps in H1 2020

Pixalate research sees 800,000 delisted apps in H1 2020

In iOS, 88% of delisted apps had no address or an unidentifiable address (iOS).

Adform claims it’s ready for the end of third-party cookies

Adform claims it’s ready for the end of third-party cookies

Adform states that without the need for hundreds of third-party cookies, compliance with regulations such as GDPR and CCPA will be easier.

Optimizely’s Opticon20 conference goes virtual and is now free to attend

In the past, the conference took place in San Francisco, and London.

IAS takes down the Context Control demo hours after launch

There wasn't a consensus on Twitter around the classifications of the new IAS Context Control.

Content Explorer Google Ad Manager

Google launches a video Content Explorer in Ad Manager

Content Explorer provides publishers with a visual walkthrough of their video content library, grouped by relevant information, such as the content metadata or content bundles.

Google Ad Manager

Google updates Google Ad Manager API to include audio ads and Viewability Provider Companies

Google yesterday updated the Google Ad Manager API. The version v202008 includes support for Audio Ads and the ability to specify multiple Viewability Provider Companies on a LineItem. Viewability Provider Companies are third-party companies used to measure creative viewability. According to the release notes from the v202008 of the Google

Search Preference Menu

DuckDuckGo’s proposal to make Google’s search market share drop around 20%

DuckDuckGo this month revealed results of a study showing that 24% of people in the U.S., 24% in the U.K., and 17% in Australia would choose a non-Google search engine when given the chance to select a preference on their mobile phones. The study was sponsored by DuckDuckGo,

OTT becomes one-fourth of all television minutes viewed in 2020

OTT becomes one-fourth of all television minutes viewed in 2020

Netflix is the largest contributor to streaming share at 34%, followed by YouTube at 20%

WordAds starts optimizing against ad impressions that are viewable

WordAds now strives for 70% viewability on all ad impressions.

Microsoft extends Dynamic Search Ads (DSA) into more 8 countries

Microsoft extends Dynamic Search Ads (DSA) into more 8 countries

Advertisers in Italy, Netherlands, Sweden, Switzerland, Austria, Ireland, Belgium, and New Zealand have now access to Dynamic search ads (DSA) in Microsoft Bing.

Google Analytics

How to link Google Analytics with Google Ads?

1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in

Supermetrics raises 40 million euros

Supermetrics helps marketers to connect data from popular marketing platforms into destinations like Google Sheets, Google Data Studio, and Excel.

Consent Manager

Google tells mobile app publishers to prepare for the iOS 14

GMA SDK is prepared for the new AppTrackingTransparency framework

Fewer people are annoyed with website ads and online video ads

Fewer people are using ad blockers, AudienceProject's study shows

From 2016 to 2020, the share of the online population using ad blockers has decreased across all countries.

Context Control

Integral Ad Science launches Context Control, a suite of brand safety & suitability solutions

IAS now allows advertisers and publishers to test their contextual technology.

Nielsen partners with Talon Outdoor to bring their data into Out of Home (OOH)

Nielsen this month announced a partnership with Talon Outdoor, an independent Out of Home media specialist in the UK. The partnership combines Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen says Nielsen Marketing Cloud’s data is now available for activation for OOH. The same

What is a Heavy Ad?

Google considers a Heavy Ad when the ad uses more than 4 megabytes of network bandwidth, or uses the main thread for more than 15 seconds in any 30 second window, or uses the main thread for more than 60 seconds in total. The user must have not interacted with

Spotify partners with Riot Games

Spotify partners with Riot Games consolidating the gaming audience on their platform

Spotify is creating an Official League of Legends Esports hub, exclusive and original podcasts. The official League of Legends soundtrack racks up over 4.8 million Spotify listeners per month.

Foursquare Visits receives MRC’s first-ever accreditation for location data

Foursquare Visits is now accredited by MRC for the Location-Based Advertising Measurement Guidelines.

OpenX launches Apollo, a product to customize and optimize publishers’ Prebid configuration

OpenX yesterday launched Apollo, a new product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration and maximize programmatic revenue. Apollo also offers an analytics suite that highlights trend information and provides real-time monitoring and alerting for immediate detection of production issues. “Many publishers

Mobile advertising spend increases 71% year-over-year in the second quarter of 2020

Mobile advertising spend increases 71% year-over-year in the second quarter of 2020

PubMatic yesterday reported it has seen a growth of mobile advertising in the second quarter of 2020. 71% year-over-year, in the second quarter of 2020. Pubmatic says while mobile advertising decreased in the early weeks of the Covid-19 pandemic, it recovered more quickly than desktop advertising, showing growth through the

Google to start paying for news in Brazil and Germany

Google is now licencing the news from 10 newspapers in Germany and Brazil. The newspapers are ZEIT ONLINE, Der Spiegel, Tagesspiegel, Frankfurter Allgemeine Zeitung, Ippen Media Group and Rheinische Post in Germany and Estado de Minas, A Gazeta, Correio Braziliense and UOL in Brazil. “Collaborating with Google on this new