PPC Land (Page 299)

Competitrack now captures digital ads based on audience buying

Market Track this month announced today that their Competitrack advertising Intelligence solution is now using panel-based digital ad collection to supplement its automated legacy approach. This new methodology allows for improved capture of highly targeted ads based on users’ browsing behavior and other audience-focused factors. Market Track says the decision

Marketing News

AWS launches compliance center for financial services

Amazon Web Services this week launched a compliance center for financial services, covering 13 countries: Australia, Hong Kong, India, Singapore, Denmark, France, Italy, Spain, Sweden, Switzerland, United Kingdom, and the United States of America. AWS Compliance Center, designed for Financial Services (FS) customers, is a central location to research cloud-related

Marketing News

Reports on Bing Ads now can be saved, scheduled, and shared

Bing Ads users can now save, schedule, and share inline downloaded reports.

Marketing News

Sistema Globo de Rádio (SGR) joins Triton Digital

Grupo Globo radios are using has selected Triton Digital to monetize their audio content.

Marketing News

TVSquared opens new office in Tokyo

TVSquared announced the opening of TVSquared Japan.

Marketing News

Mark Read confirmed as WPP CEO

WPP today confirmed the appointment of Mark Read as Chief Executive Officer (CEO).

Marketing News

Mark Read to be appointed new WPP CEO

Mark Read is in negotiations to be the new CEO of WPP, Wall Street Journal confirmed with a person familiar with the matter. According to WSJ, WPP is expected to announce the appointment early this week after the details of Mr. Read’s contract have been finalized. The Guardian says

Marketing News

HubSpot has a new pricing and is launching upgrades on September 5

On September 5th, HubSpot will launch a major upgrade to its products. A new pricing will also be presented. Know here the details in advance.

Marketing News

Firefox will block slow third-party trackers and cross-site tracking

Mozilla last week announced a new update on Firefox. In 2018, Firefox will have by default slow third-party tracking blocking and more controls for users a choice over the information they share with sites. Cross-site tracking will be blocked in January 2019. Blocking slow third-party tracking According to Mozilla, blocking

Marketing News

Adwords Editor got a new update supporting Dynamic Search Ads

The new version 12.5. includes more text in expanded text ads.

Youtube’s competitor Facebook Watch goes global

Facebook Watch is now available anywhere, since August 29, 2018, after being launched in the US a year ago. According to Facebook, with the global expansion comes more opportunities for publishers. Facebook is expanding the Ad Breaks program so more partners can make money from the videos, and Facebook is

Marketing News

Tinyclues opens new offices in Copenhagen and in Munich

Tinyclues is helping brands to find future buyers using CRM data.

Marketing News

PowerPress is now powering between 60,000 to 80,000 podcasts

Powerpress is now 10 years old. PowerPress exists since August 11, 2008, and with the birthday announcement came the news: PowerPress is now powering between 60,000 to 80,000 podcasts. PowerPress is a free Wordpress plugin. Latest developments included Built-in SEO tools, audio players & subscribe links, ability to

Marketing News

Smartly.io hires Tim Frankcom as Chief Revenue Officer

Smartly.io has hired Tim Frankcom to join its executive team. Tim Frankcom is joining as Chief Revenue Officer, Smartly.io announced today. Frankcom will be responsible for the company's global growth strategy as it continues to build on five years of rapid expansion since the founding. According

DOOH

Port Authority of New York and New Jersey joins DPAA

Port Authority of New York and New Jersey offers marketers opportunities to reach millions of commuters and travelers via digital screens.

Marketing News

Australia: Online ad spend hits $8.5B, 11% growth year on year

General Display advertising showed the strongest growth.

Search

DuckDuckGo gets 10 million USD in new funding to expand globally

DuckDuckGo received this month new 10 million USD in funding led by Ontario Municipal Employees Retirement System, OMERS Ventures.

Marketing News

Sublime Skinz opens new office in Germany

Sublime Skinz enters German market expanding European operations.

Marketing News

LKQD releases live forecasting to forecast media avails

LKQD releases live forecasting to forecast media avails, giving publishers insight to manage and grow their video advertising business.

Marketing News

The Search Monitor adds Amazon.com search listings

Competitive intelligence for paid and organic listings on Amazon.com is available on The Search Monitor. Competitive data on Google and other search engines SERPs has been available for years, but when it comes to Amazon SERPs, advertisers have been flying in the dark. Now, for the first time, advertisers

How To

How publishers sell their ad inventory to buyers?

The 4 ways publishers are selling their inventory to buyers: IO, Programmatic Guaranteed, Open Auction and PMPs.

Marketing News

adsenseformobileapps.com will stop working on September 18

Google last week announced the specific date when adsenseformobileapps.com will stop working. Until now, advertisers using Google Ads (former AdWords) could exclude app inventory by excluding this url on the targeting. In August, Google announced the app negative targeting would be discontinued in September. And starting September 18, 2018,

Marketing News

Quotient Technology receives certification against fraud

Quotient Technology yesterday announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal. TAG launched its Certified Against Fraud program in 2016 to combat invalid traffic in the digital advertising supply chain. The TAG Anti-Fraud Working Group developed and maintains the Certified Against Fraud Guidelines, as well

Marketing News

Taboola launches Smart Bid optimizing for conversions or pageviews

Smart Bid optimizes for conversions or pageviews. On Taboola, advertisers can also bid CPC.

Marketing News

Google launches a course for Google Analytics Power Users

This month, Google created a new course in Analytics Academy: Google Analytics for Power Users. In this course with instructor Krista Seiden, users have the opportunity to practice advanced Analytics techniques to improve website content, optimize the checkout flow, and focus on the marketing strategy. By participating in the course,