Criteo hits 2,000 brands on ChatGPT ads as Prompt Smart Ads show 4x spend lift
Criteo today disclosed over 2,000 brands advertising on ChatGPT, added three new markets, and launched Prompt Smart Ads showing 4x higher spend after activation
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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
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Half of US shoppers fact-check AI on Reddit before buying, survey finds
Reddit's 2026 Path to Purchase survey shows half of US shoppers verify AI recommendations on the platform, ranking #1 for faster purchase decisions globally.
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LiveRamp pilots agentic AI to fix commerce media's workflow gap
LiveRamp today launched agentic AI pilots for food delivery, big box retail, and grocery commerce media to fix fragmented workflows and weak ROAS visibility.
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ChatGPT ads go live in Japan and South Korea - and UK gets self-serve
OpenAI today activated ChatGPT ads in Japan and South Korea, and expanded its self-service Ads Manager beta to UK advertisers for the first time this month.
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Google's VP of Search tells CMOs: good SEO is still all you need for AI
Google VP of Search tells CMOs: AI Mode and AI Overviews run on the same ranking systems as traditional search, so foundational SEO is all brands actually need.
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Getty Images signs display deal with OpenAI to put licensed photos in ChatGPT
Getty Images and OpenAI sign a multi-year display deal, putting licensed stock photography and editorial images directly inside ChatGPT search and discovery.
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Inside ad tech before Cannes: agents, AI search, streaming, and trust
A complete read of ad tech before Cannes Lions 2026: agentic AI buying, the AI search squeeze, streaming TV, retail media, measurement, and new privacy laws.
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The AI slop loop: how fake SEO advice is gaming search results
Lily Ray documented how AI systems recycle fabricated SEO data into confident answers, creating a self-reinforcing misinformation cycle that is hard to break.
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NVIDIA's ad tech partners show what GPU automation looks like at Cannes Lions
At Cannes Lions 2026, NVIDIA partners Criteo, Taboola, Alembic, and KERV detail GPU-powered infrastructure for autonomous ad bidding, creative, and measurement.
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Mediavine and SWYM expand AI supply shaping across 18,000 publishers
Mediavine and SWYM expanded their partnership on June 16 to deliver AI-native bid-stream optimization across 18,000 publisher sites before any bid is placed.
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The high-traffic trap: Fractl data shows SMBs are pitching the wrong media
Fractl and SparkToro studied 358 data points across 8 industries, finding niche publishers deliver 1.7x higher audience affinity than high-traffic outlets.
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Pinterest's MCP server and Ask Pinterest app rewrite the discovery playbook
Pinterest this week unveiled Business Assistant, an MCP server, a new Performance+ AI model, and the experimental Ask Pinterest app ahead of Cannes Lions 2026.
