Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 376 Articles

Audio - Apr 06, 2025 Irish Digital Audio Consumption Reaches 76% of Adult Population

Chart showing Irish digital audio consumption growth from 66% in 2019 to 76% in 2025, with peak at 78% in 2024.

New research reveals strong digital audio engagement among younger demographics, with podcasts garnering highest attention levels among digital audio formats.

by Luis Rijo

Audio - Mar 31, 2025 AdsWizz and Nielsen extend data partnership for enhanced audio targeting

person wearing headphones bathed in dramatic red lighting, representing digital audio advertising technology

Advanced audience segmentation capabilities aim to strengthen digital audio advertising effectiveness.

by Luis Rijo

Audio - Mar 31, 2025 Frequency launches new monetization channel for podcast advertising

New platform bridges gap between host-read quality and programmatic efficiency.

by Luis Rijo

Audio - Feb 13, 2025 Spotify delivers record Q4 2024 with highest subscriber growth since 2019

Spotify's MAU distribution across regions shows growth in Rest of World to 34% by Q4 2024, reshaping market share

Global streaming platform hits 675m monthly users and €4.2b revenue while achieving first full year of profitability.

by Luis Rijo

Audio - Feb 11, 2025 YouTube marks two decades with focus on TV growth and creator economy

YouTube dominates podcast consumption in US market, marking shift in digital audio landscape

YouTube CEO outlines strategic plans as platform hits 20-year milestone, highlighting TV viewing and creator monetization.

by Luis Rijo

Audio - Feb 11, 2025 Audio identity tech partnership drives 2.4x higher ad fill rates

Optable, iHeartMedia, and Triton Digital logos showcasing audio tech partnership for identity solutions

Triton Digital and Optable collaboration enables advanced identity solutions for audio publishers, boosting programmatic revenue.

by Luis Rijo

Audio - Feb 05, 2025 SiriusXM announces comprehensive Super Bowl LIX programming lineup

Broadcasting company reveals extensive sports and entertainment coverage plans for Super Bowl week in New Orleans.

by Luis Rijo

Audio - Feb 03, 2025 AudioGO: Dynamic pricing brings automated bidding to audio advertising

New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget.

by Luis Rijo