Announcement

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 376 Articles
Mixed Reality   -   Mar 16, 2024 AdInMo adds audio and rewarded video formats to its InGamePlay SDK
AdInMo

AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.

by Luis Rijo
Audio   -   Mar 16, 2024 Triton Digital and ID5 collaborate to transform Audio advertising targeting
Triton Digital and ID5 collaborate to transform Audio advertising targeting

Triton Digital this week announced it has teamed up with ID5, a top identity provider in digital advertising, to introduce advanced audience targeting solutions to Triton's Audio Marketplace.

by Luis Rijo
Audio   -   Mar 10, 2024 Spotify to increase French subscription prices due to new music streaming tax
Spotify to increase French subscription prices

Music streaming giant Spotify this week announced subscription price increases for its Premium service in France. The change comes in response to a new government tax imposed on streaming platforms to fund the Centre National de la Musique (CNM).

by Luis Rijo
Video   -   Mar 04, 2024 Australian online advertising expenditure reaches $14.7 Billion in 2023
Australian Online Advertising Expenditure

Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia.

by Luis Rijo
Audio   -   Feb 24, 2024 Amazon Ads expands Sponsored Brands to Include Audible Titles
Audible Titles

Amazon Ads this week announced an expansion of its Sponsored Brands program, allowing vendors and publishers to advertise their Audible audiobooks alongside ebooks and print books in key markets.

by Luis Rijo
Audio   -   Feb 23, 2024 Canadian Podcasts see steady growth in January, led by familiar favorites
Canadian Podcasts

With an average of 11.2 million weekly downloads, Canadians consumed podcasts at a healthy rate in January. Familiar names dominated the top spots, with both English and French language podcasts seeing strong performance.

by Luis Rijo
Audio   -   Feb 21, 2024 Audacy emerges from Chapter 11 with debt restructuring approved by court
Audacy

Audacy yesterday announced the United States Bankruptcy Court for the Southern District of Texas has approved the Company's Plan of Reorganization.

by Luis Rijo
Display   -   Feb 17, 2024 Programmatic advertising poised for growth in 2024 amidst data privacy shakeup, new report finds
Programmatic advertising poised for growth in 2024 amidst data privacy shakeup, new report finds

The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.