Triton integrates its audio marketplace in Rubicon exchange
Triton this month integrated its marketplace into Rubicon Project’s exchange. All publishers using Triton’s SSP have now their inventory sold via Rubicon Project exchange.
Audio News
The latest news about audio ads. Audio ads are digital audio advertisements that are played on a variety of platforms, including streaming radio services, podcasts, and social media. They are typically 15-30 seconds.
Spotify becomes the most popular podcast service in Austria, The Czech Republic and Romania
Voxnest this month revealed that Spotify has become the most popular service for podcast listnening in ria, The Czech Republic and Romania.
Spotify introduces Interest and Real-Time Context Targeting in Ad Studio
Spotify this month introduced Interest and Real-Time Context Targeting in Ad Studio. Ad Studio is Spotify’s self-serve ad platform.
Triton Digital wins ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side
Triton Digital yesterday won the ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side for their supply-side platform, Yield-Op.
Nielsen launches Podcast Listener Buying Power Service
Nielsen yesterday launched Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients.
68% of UK advertisers will increase spend on audio in the next 12 months
Recent research, sponsored by the audio exchange DAX, stated that seventy-eight percent of UK advertisers will increase spend across music and digital radio, while seventy-five percent said that they will increase investment in podcasts, in the next 12 months alone.