Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 376 Articles

Audio - Feb 20, 2022 iHeartMedia to make shows using Veritone’s synthetic voice solution

The first use case is to translate iHeart’s marquee podcasts for Spanish-speaking audiences.

by Luis Rijo

Audio - Feb 05, 2022 SiriusXM’s SXM Media integrates the AudioID powered by AdsWizz

SiriusXM says AudioID is the future of listener identity as traditional digital identifiers erode.

by Luis Rijo

Audio - Jan 26, 2022 Acast launches a podcast incubator programme in the UK

Acast this week announced the launch of a podcast incubator programme in the UK for 3 aspiring UK-based creators.

by Luis Rijo

Display - Dec 21, 2021 Microsoft to buy Xandr

Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).

by Luis Rijo

Video - Oct 17, 2021 Google reaches 50 million Music and Premium subscribers

Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.

by Luis Rijo

Audio - Jul 31, 2021 TuneIn taps Triton Digital to monetize audio and gets access to iHeartMedia’s stations

TuneIn this week announced it will monetize its audio with Triton Digital, acquired this year by iHeartMedia, and iHeartMedia’s 850 digital stations become available in TuneIn.

by Luis Rijo

Audio - Jul 28, 2021 Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels

Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.

by Luis Rijo

Audio - Jul 21, 2021 Piccolo Podcasts and Media launches PodShare, a monetization platform for independent podcasters

Piccolo Podcasts and Media is encouraging smaller podcasts to sign up, as they are looking for niche areas.

by Luis Rijo