Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 377 Articles

Audio - Sep 17, 2020 Deezer now offers audiobooks for paid users, starting in Germany

Deezer this week launched an app with audiobooks in Germany, with no additional cost for Deezer paid subscribers.

by Luis Rijo

Audio - Aug 27, 2020 IAB Tech Lab members to avoid measurement of unique downloads/listeners in watchOS by October

The majority of watchOS downloads are automated downloads and not user initiated.

by Luis Rijo

Audio - Aug 25, 2020 Google updates Google Ad Manager API to include audio ads and Viewability Provider Companies

Google yesterday updated the Google Ad Manager API. The version v202008 includes support for Audio Ads and the ability to specify multiple Viewability Provider Companies on a LineItem. Viewability Provider Companies are third-party companies used to measure creative viewability. According to the release notes from the v202008 of the Google

by Luis Rijo

Audio - Aug 24, 2020 Spotify partners with Riot Games consolidating the gaming audience on their platform

Spotify is creating an Official League of Legends Esports hub, exclusive and original podcasts. The official League of Legends soundtrack racks up over 4.8 million Spotify listeners per month.

by Luis Rijo

Audio - Aug 20, 2020 AudioGO launches zip-code targeting and offers new users $125 off in their first campaign

AudioGO says the number of advertisers on the platform climbed 70% in the past four months.

by Luis Rijo

Audio - Aug 18, 2020 Deezer launches a podcast analytics app for podcasters

Podcasters can see the number of streams, unique listeners, fans and shares of their podcasts.

by Luis Rijo

Audio - Aug 14, 2020 38% podcast listeners in the US listen podcasts to improve their mood, Deezer study reveals

67% of men stream more romantic content, compared to 41% of women.

by Luis Rijo

Audio - Aug 14, 2020 Google launches a beta for audio ads in Ad Manager

Publishers can now traffic in-stream audio ads in Ad Manager.

by Luis Rijo