Data

The update introduces a new centralized forum for the Looker Studio community, integrates Looker drill-down functionalities, and introduces several new partner connectors to the Looker Studio Report Gallery.

PubMatic this week announced a new data collaboration with Adsquare, a location intelligence data platform. This partnership aims to improve omnichannel campaign targeting capabilities for advertisers.

This change will be phased in over the next 18 months, with a complete shutdown of creating new Page Rules for all accounts by January 6, 2025. Existing Page Rules will be automatically migrated to Cloudflare's new "Rules" features throughout 2025.

The study, titled When Online Content Disappears, analyzes website snapshots collected between 2013 and 2023 to estimate the volume of webpages no longer accessible.

Teads, a global advertising technology company, offers a unique perspective: according to them, nearly half of all ad impressions they currently handle are already cookieless.

Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).

Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data.

Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.