The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Microsoft Clarity, a free behavioral analytics tool for websites, this month announced the launch of Copilot, a suite of features powered by generative AI through Large Language Models (LLMs).
This paper explores the concept of differential privacy as a potential solution for balancing user privacy with the need for effective ad targeting within a landscape of increasing privacy regulations.
Comscore (NASDAQ: SCOR) this week released its financial results for the first quarter ended March 31, 2024. The report highlights a mixed bag for Comscore, with some areas showing growth and others facing headwinds.
AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.
Wondery yesterday announced the launch of Wondery Ad Analytics, a new suite of tools designed to enhance transparency, performance measurement, and overall campaign effectiveness for advertisers in the podcast space.
Integral Ad Science (IAS), a leading digital media measurement and verification company, released the 19th edition of its Media Quality Report (MQR) on May 7, 2024.
