Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Apr 03, 2024 Microsoft Advertising auto-enables Click ID for improved conversion tracking

Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.

by Luis Rijo

Data - Apr 02, 2024 Google to deprecate legacy Search Ads 360 Connector in Looker Studio

Google today announced the upcoming deprecation of the legacy Search Ads 360 connector used in conjunction with Looker Studio.

by Luis Rijo

Data - Apr 01, 2024 FTC: Impersonation rule goes into effect today

The Federal Trade Commission (FTC) today announced that its new rule on government and business impersonation goes into effect, strengthening protections for consumers.

by Luis Rijo

Data - Apr 01, 2024 A Deep Dive into the Google Ads Transparency Center

Google launched Ads Transparency Center (ATC) in 2019. The ATC provides a window into the often-opaque world of online advertising.

by Luis Rijo

Data - Mar 31, 2024 Every advertiser in EEA needs a Consent Management Platform (CMP)

Website owners operating in the European Economic Area (EEA) must adhere to the EU user consent policy.

by Luis Rijo

Data - Mar 31, 2024 What are Custom Affinity and Custom Intent audiences?

Custom list targeting is a tool within Google's DV360 and Google Ads (as custom segments) offering a refined approach by empowering marketers to pinpoint specific audiences. This capability includes both Custom Affinity and Custom Intent audiences.

by Luis Rijo

Data - Mar 30, 2024 Google Analytics update simplifies reporting and aligns conversion measurement

Conversions are now called key events. Google says it has updated the terminology to simplify conversion measurement and reporting across Google platforms.

by Luis Rijo

Data - Mar 30, 2024 Looker Studio expands reporting capabilities with new Search Ads 360 label fields

Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.

by Luis Rijo

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