The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google this week announced it will be discontinuing support for Structured Data Files (SDF) v5.5, a tool used for managing advertising data, on October 3, 2024. Users will need to move to the most recent version, SDF v7, by the sunset date to maintain functionality.
ID5 today announced a strategic integration with Adobe Advertising. This partnership empowers marketers to target relevant audiences and accurately measure campaign success - all without relying on traditional third-party cookies.
The U.S. Copyright Office has released significant new developments in its ongoing study of the relationship between copyright law and artificial intelligence (AI).
Lumen Research this month unveiled a partnership with Snapchat, providing advertisers with powerful new tools to measure and optimize visual attention for the platform's innovative rich media ad formats.
Unveiled at Adobe Summit, the world's largest digital experience conference, this collaboration integrates Adobe Experience Cloud workflows and insights with Microsoft Copilot for Microsoft 365.
Google today announced the rollout of a fully optimized version of its popular Chrome browser for Windows PCs powered by Arm-based Snapdragon processors. This new release promises significant speed and performance improvements for users of Arm-compatible Windows devices.
iSpot this week announced a collaboration with Comcast's AudienceXpress. The partnership is focused on driving innovation within cross-platform TV advertising.
The IAB Tech Lab, the global standards-setting body for digital advertising, today opened a second public comment period for its Data Deletion Request Framework.
