The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
DoubleVerify (DV) today announced the launch of tiered brand suitability categories for "Made for Advertising" (MFA) content. MFA content, while not inherently fraudulent, is specifically designed to display ads rather than organic content.
Google Analytics today rolled out a new feature today called "Trend Change Detection," designed to help businesses identify subtle but significant shifts in their data over time.
Artificial intelligence (AI) is rapidly transforming the marketing landscape. To remain competitive, upskilling in this transformative technology is crucial. This curated list presents 14 AI courses designed to empower marketers.
The IAB Tech Lab last week released a comprehensive analysis of Google's Privacy Sandbox, raising concerns about its readiness for industry-wide adoption.
According to Google, this fund aims to equip European workers, particularly those most vulnerable to workforce transitions due to AI, with the essential skills and knowledge to thrive in the evolving job market.
