Data

Google today has unveiled 3 new generative AI features for its Chrome browser, aiming to elevate the browsing experience and make it more personalized.

Google Analytics sampling is a technique used to reduce the amount of data that needs to be processed and analyzed in order to provide accurate results.

The Federal Trade Commission (FTC) this week announced it will ban data aggregator InMarket Media from selling or licensing any precise location data.

NielsenIQ and TransUnion today announced a partnership to connect NielsenIQ's consumer data with TransUnion's Identity Resolution to enable targeted advertising on the open web.

HubSpot this week released a new report titled The State of Platforms 2024. The report, produced in collaboration with Canalys and Partnership Leaders, draws on data from the 50 largest software companies to provide insights into the structure, size, and monetization of platform ecosystems.

This collaboration leverages ID5's identity solutions to allow advertisers to onboard their first-party data and activate it through TripleLift Audiences, TripleLift's audience targeting platform.

Google's My Ad Center, a tool that allows users to control the ads they see on its services, has seen a significant surge in popularity since its launch last fall.

Google will need to obtain additional consent from users to continue sharing this data.