The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.
LiveRamp yesterday announced it has entered into a definitive agreement to acquire Habu, a data clean room software provider, in a cash and stock transaction valued at approximately $200 million.
Artefact and the customer data platform (CDP) provider Treasure Data have announced a new partnership to help brands deliver personalized customer experiences and generate more business value from their marketing campaigns.
In a move to enhance marketing effectiveness, TikTok has introduced two new partner specialties – Cross-Channel and Lift – under its Measurement Badge category.
The Revenue Attribution Report is a comprehensive tool that allows marketers to seamlessly connect their Customer Relationship Management (CRM) data with their LinkedIn ad activities.
The long-awaited phaseout of third-party cookies is finally upon us. Google Chrome, the world's most popular browser, disabled third-party cookies for 1% of users, and will gradually expand this to all users in Q3 2024.
In response to the impending deprecation of third-party cookies, Yahoo has unveiled today identity testing capabilities directly within its Yahoo DSP. This new feature empowers advertisers to gain valuable insights and optimize their campaigns effectively in a cookieless environment.
In the world of marketing, two terms often get thrown around interchangeably: market segmentation and customer segmentation. While they share a similar goal of understanding and targeting specific groups, there are key distinctions between the two.
