Data

Integral Ad Science (IAS) yesterday announced it has received continued accreditation from the Media Rating Council (MRC) for its integration, processing, and reporting of third-party data from Meta.

Google is advising chief marketing officers (CMOs) to start planning for a future without third-party cookies, by embracing AI in a Cookieless environment.

Google Chrome yesterday began a phased rollout of its changes to cookie tracking, with the launch of Chrome Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally.

Integral Ad Science (IAS) yesterday unveiled its Quality Attention™ measurement, a new product integrating media quality, eye-tracking data with machine learning to provide advertisers with actionable insights into how effectively their ads are capturing consumer attention.

Marketers using Google Analytics 4 (GA4) should be cautious about renaming events on the platform. While it might seem like a simple way to update event names, renaming events can lead to data skew and hinder your ability to track user behavior effectively.

Google this month announced changes regarding its Universal Analytics 360 platform providing a Universal Analytics 360 (UA360) Sunset Timeline.

Despite the rise and fall of newsletter popularity, B2B marketers can still leverage this traditional marketing tool to reach their target audience and achieve their objectives. Tequia Burt, Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, wrote this week how.

CRM is an essential tool for marketing professionals in today's competitive landscape. It helps them build stronger customer relationships, gain actionable insights, automate marketing tasks, and measure the effectiveness of their campaigns.