Data

Google this week made it possible to link your Google Analytics 4 (GA4) properties with AdSense accounts. This integration provides an opportunity for small publishers to gain deeper insights into their ad performance and optimize their revenue strategies.

The Federal Trade Commission (FTC) this week released a new report detailing key takeaways from an October 2023 public virtual roundtable that examined the impact of generative artificial intelligence (AI) on creative fields.

Salesforce this week announced new integrations between its Data Cloud and Google Display & Video 360 (DV360) and LinkedIn.

Alexandra Rynne, Award-Winning Content Strategy Lead @ LinkedIn Ads, is sharing her top 10 book recommendations for marketers.

Developers Can Now Offer Discounted Subscriptions Based on Subscribers' Active Subscriptions.

Chrome this week announced Tracking Protection, a new feature that limits cross-site tracking and marks a significant milestone in the company's plan to phase out third-party cookies by the second half of 2024.

Teads this week announced the launch of a tool that measures the carbon emissions associated with digital advertising campaigns. The tool is available in Teads Ad Manager and it is powered by Scope3.

YOC, a technology platform for high-impact advertising, this week announced a partnership with ID5, an identity provider for digital advertising.