Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Feb 06, 2022 TCF not compliant with Article 6 of the GDPR, Belgian regulator rules

The Belgian Data Protection Authority (DPA) this week ruled that Transparency and Consent Framework (TCF) not compliant with Article 6 of the GDPR. IAB Europe fined in €250.000.

by Luis Rijo

Data - Feb 06, 2022 Amazon to shut down Alexa Internet on May 1, 2022

Amazon last year announced it is shutting down Alexa Internet on May 1, 2022. Alexa.com APIs to be switched off on December 15, 2022.

by Luis Rijo

Data - Feb 04, 2022 Microsoft Ads releases auto-generated remarketing lists globally

Microsoft Ads this month announced it is releasing auto-generated remarketing lists globally.

by Luis Rijo

Data - Feb 04, 2022 Microsoft Ads rolls out automated integration with Google Tag Manager

Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.

by Luis Rijo

Data - Jan 26, 2022 Half of the singles are using dating apps, Wells Fargo survey finds

More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.

by Luis Rijo

Data - Jan 25, 2022 Google launches .day top-level domain registration

Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.

by Luis Rijo

Data - Jan 25, 2022 Google replaces FLoC with Topics, recognising growing criticism

To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.

by Luis Rijo

Data - Jan 24, 2022 Advertising industry companies launch an European Addressable Media Initiative

The European Addressable Media Initiative will support the development of addressable media in Europe.

by Luis Rijo

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