Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1988 Articles

Data - Jun 06, 2021 Europe debuts a European Digital Identity (eID) framework

Europe expects that by 2030, 80% of citizens will use an eID solution.

by Luis Rijo

Social - Jun 04, 2021 Salesforce CDP now connected with Snapchat Ads

Salesforce this week announced that it has connected its CDP with Snapchat.

by Luis Rijo

Data - Jun 04, 2021 Google follows Apple restricting access to the advertising identifiers in Android devices

Google says advertisers will receive a string of zeros in place of the identifier, when a user opts out of interest-based advertising or ads personalization.

by Luis Rijo

Data - Jun 01, 2021 Amazon to launch an id solution based on Amazon accounts - Digiday

Amazon ID to work via Amazon DSP and via Amazon Publisher Services (APS).

by Luis Rijo

Data - Jun 01, 2021 Adform and Smart to support Lotame Panorama ID

Lotame Panorama ID is one identity solution for a cookieless environment.

by Luis Rijo

Data - May 14, 2021 Oracle to participate in Unified ID 2.0

Unified ID 2.0 is an open-source identity solution that doesn`t rely on third-party cookies.

by Luis Rijo

Data - May 13, 2021 Google to extend Google’s machine learning models to behavioral reporting in Analytics

Google Analytics` Behaviour Flow report visualizes the path users travelled from one page or Event to the next.

by Luis Rijo

Data - May 11, 2021 How users are disabling all in-app tracking in iOS and how ATT doesn't impact Apple Ads

Apple last month released App Tracking Transparency (ATT) in iOS 14.5 update. This enables users to control which apps are allowed to track the activity across other companies' apps and websites.

by Luis Rijo