Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Mar 14, 2021 Publishers to be able to build first-party audiences, even without third-party cookies

Google's ID solution is called PPID (Publisher Provided Identifiers), and will enable publishers to do frequency capping, audience segmentation, targeting, and sequential ad rotation.

by Luis Rijo

Data - Mar 01, 2021 Jellyfish acquires 5 companies

Jellyfish acquire companies expert in Amazon Marketplace, creative technology, content, e-commerce, and in consultancy.

by Luis Rijo

Data - Jan 31, 2021 Google achieves 95% of the conversions per dollar spent using FLoC

Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.

by Luis Rijo

Data - Jan 31, 2021 What is FLoC?

FLoC replaces third party cookies for interest-based targeting.

by Luis Rijo

Data - Jan 31, 2021 What is Gnatcatcher?

Gnatcatcher is Privacy Sandbox technology that wants to protect the IP addresses, personal identifiers according to the European GDPR.

by Luis Rijo

Data - Jan 26, 2021 Norway fines Grindr under GDPR

The world's largest social networking app for gay, bi, trans, and queer people received a fine of almost 10 million euros in Norway.

by Luis Rijo

Data - Jan 26, 2021 Targetspot to integrate Tru Optik identity resolution

Tru Optik’s Household GraphTM has more than 80 million U.S. homes.

by Luis Rijo

Video - Jan 18, 2021 DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement

DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.

by Luis Rijo

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