Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Oct 14, 2020 Sendinblue launches a Certification for Email Marketing

Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.

by Luis Rijo

Data - Oct 13, 2020 Google updates Display & Video 360 API v1 changing quota limits

Display & Video 360 API v1 has now a default daily limit of 86,400 total requests made to the API per project.

by Luis Rijo

Video - Oct 13, 2020 Google adds YouTube Engagements in the attribution reports

Advertisers need to opt-in for the cross-network attribution beta in Google Ads.

by Luis Rijo

Data - Oct 13, 2020 CallTrackingMetrics integrates Snapchat, Symplify, AB Tasty, and Gong

CallTrackingMetrics is a call tracking & contact center solution. Advertisers use CallTrackingMetrics integrations to optimise media buying, sales, and customer experience.

by Luis Rijo

Data - Oct 12, 2020 Microsoft opens Digital Marketing Center

Digital Marketing Center to manage the campaigns for free.

by Luis Rijo

Data - Oct 12, 2020 Google releases Click Conversion Measurement API

Google last month released Click Conversion Measurement API for tests. Google says Click Conversion Measurement API aims to enable marketers to know whether an ad click resulted in a conversion on another site, without connecting the identity of the user across both sites.

by Luis Rijo

Data - Oct 12, 2020 Smart launches Smart Buyer Connect (SBC)

Smart Buyer Connect provides buyers with insights of the inventory available in Smart exchange.

by Luis Rijo

Data - Oct 12, 2020 Twilio to acquire Segment for $3.2 billion

The cloud communications company Twilio is acquiring the CDP Segment.

by Luis Rijo

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