The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The Nielsen GWI Fusion pairs rich data from both companies to provide a more complete and accurate picture of target audiences and how they engage with media.
The partnership enable publishers to integrate the IRIS_ID, IRIS.TV’s universal content identifier, to offer brand-suitable, contextual ad targeting for online video and connected TV (CTV) inventory.
HubSpot yesterday has announced a definitive agreement to acquire Clearbit, a prominent B2B data provider. The move aims to enhance HubSpot's customer intelligence and data capabilities.
HubSpot yesterday has announced a definitive agreement to acquire Clearbit, a prominent B2B data provider. The move aims to enhance HubSpot's customer intelligence and data capabilities.
The Nielsen GWI Fusion pairs rich data from both companies to provide a more complete and accurate picture of target audiences and how they engage with media.
The partnership enable publishers to integrate the IRIS_ID, IRIS.TV’s universal content identifier, to offer brand-suitable, contextual ad targeting for online video and connected TV (CTV) inventory.
Oracle Advertising and The Trade Desk this month announced they are partnering to offer video-level contextual intelligence for connected TV (CTV). The solution leverages Oracle Advertising's video-level contextual intelligence and brand suitability data, which is powered by IRIS.TV.
HubSpot and TikTok this week announced a partnership to make community-based customer acquisition easier for B2B brands. The integration allows HubSpot customers to capture leads from TikTok directly in HubSpot's Smart CRM.
Microsoft has launched a new Microsoft Audiences in Invest (Microsoft DSP - ex-AppNexus/Xandr). Microsoft Audiences enables advertisers to reach engaged Microsoft users with personalized ads.
Nielsen this month announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen one of the largest ACR data footprint in the industry.
