Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Lumen announces native billing integration with The Trade Desk

This integration enables users to effortlessly activate attention-first measurement for both display and video ad groups with a simple toggle within The Trade Desk interface.

Data

The 6 Gatekeepers under Digital Markets Act (DMA)

Last year, the European Commission (EC) officially designated six major tech companies - Alphabet (Google), Amazon, Apple, ByteDance (TikTok), Meta (Facebook, Instagram, WhatsApp), and Microsoft - as "gatekeepers" under the Digital Markets Act (DMA).

Data Featured

EU targets Apple, Google, and Meta over Antitrust concerns

The European Commission today announced it has launched a major crackdown on the business practices of Big Tech giants, opening formal antitrust investigations against Alphabet (Google), Apple, and Meta (Facebook).

Data

EU's new Digital Services Act and Digital Markets Act

The European Union has made sweeping changes to its digital landscape with the implementation of the Digital Services Act (DSA) and the Digital Markets Act (DMA).

Data

Google expands Install Referrer Tracking to Games on PC

Google this month announced expanded support for the Play Install Referrer API, now allowing developers to track installations of their Google Play Games on PC.

Data

Adform: Advertisers can now measure Carbon Footprint with Scope3 integration

This enhancement allows advertisers to accurately assess the carbon emissions associated with their campaigns without initially implementing carbon reduction strategies.

Display Featured

Google Marketing Live 2024 opens registration

Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.

Data

BigQuery adds direct support for Facebook Ads

Google Cloud's BigQuery data warehouse last m integrated Facebook Ads, offering marketers a powerful new way to analyze and glean insights from their advertising campaigns.

Data Featured

IAS receives MRC accreditation for YouTube viewability measurement

Integral Ad Science (IAS) this month has been accredited by the Media Rating Council (MRC) for its third-party calculation and reporting of YouTube video viewability.

Data Featured

Transparency: New reports on Google and Amazon's advertising platforms

The introduction of these transparency reports by Google and Amazon can be seen as a direct response to the upcoming Digital Markets Act (DMA).

Data Featured

Google Ads and Analytics now share conversion definitions

Google today announced updates to Google Analytics 4, its flagship analytics platform. The changes aim to streamline campaign performance measurement and enhance insights, all with a focus on protecting user privacy.

Data

Utiq expands to Italy

Utiq addresses the growing demand for compliant, privacy-conscious advertising solutions. Powered by secure and encrypted data, Utiq empowers brands and publishers to deliver relevant, ad-funded experiences while upholding the highest consumer privacy standards.

Data

AudienceProject unveils Cost Reporting for Enhanced Media Optimization

AudienceProject this week announced the launch of cost reporting within its AudienceReport platform. This innovative feature enables marketers to analyze channel efficiency, optimize media spend, and maximize the reach of their campaigns.

Data

Comscore enhances Cross-Platform measurement with Social Audience integration

The addition of social metrics in the United Kingdom and Spain provides a deduplicated view of audiences across desktop, mobile, and social platforms.

Data Featured

GA4 now collects user-provided data without a user ID

Google Analytics today released an update enabling businesses to collect user-provided data without the need for a user ID.

Video Featured

DoubleVerify, NBCUniversal partner for Program-Level Streaming Measurement

DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.

Data Featured

IAB warns against FTC rules that could harm Children's Online Access

The Interactive Advertising Bureau (IAB) this week raised concerns about proposed changes to the Federal Trade Commission's (FTC) Children's Online Privacy Protection Rule (COPPA).

Data

Speedometer 3.0 released: a new standard in browser benchmarking

Speedometer is a browser benchmark designed to measure the responsiveness and speed of web applications, giving developers and users crucial insights into how their browsers perform.

Data Featured

Meta's CrowdTangle to shut down in August 2024

Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced the discontinuation of its social media analytics tool, CrowdTangle. The platform will officially cease to exist on August 14, 2024.

Data

Epsilon integrates Proximic by Comscore

The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.

Video

Mediaocean and Magnite partner to streamline streaming TV advertising

Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.

Data

Google unveils new Marketing Platform Admin API

Google this week launched a new API designed to streamline administration for Google Marketing Platform users.

Data Featured

Google unveils Meridian, a new open-source Marketing Mix Model

Google this week announced Meridian, a new open-source Marketing Mix Model (MMM) designed to help marketers overcome measurement challenges brought on by evolving media consumption habits and privacy concerns.

Social Featured

TikTok enhances Data Portability, aims for DMA compliance

Facing its designation under the EU's Digital Markets Act (DMA), TikTok this month announced a range of measures to improve platform transparency and user data control.

Data

DoubleVerify launches new tiered "Made for Advertising" (MFA) categories

The new tiered "Made for Advertising" (MFA) categories allow advertisers to precisely identify and avoid websites designed primarily for generating ad revenue rather than offering genuine content.