Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Ad Fraud on the rise: Gen AI makes schemes more sophisticated

The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.

Data

Facebook deprecates Additional Page Insights API Metrics

Facebook yesterday announced the deprecation of additional Page Insights API metrics.

Data Featured

IAS expands Brand Safety Measurement to Performance Max and Demand Gen

This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.

Data

FTC sues Adobe: Cancellation headaches and hidden fees alleged

The Federal Trade Commission (FTC) is suing software giant Adobe, alleging the company deceived consumers by hiding early termination fees (ETFs) and making it difficult to cancel subscriptions for popular software like Photoshop and Acrobat.

Data

Microsoft Clarity's Copilot now analyzes mobile app user behavior

New AI Feature Summarizes User Recordings and Heatmaps for Mobile Apps.

Social Featured

Sprinklr now offers integrated Reddit listening, advertising & analytics

Sprinklr Now Offers Integrated Reddit Listening, Advertising & Analytics for Businesses.

Data Featured

Google Tag Manager introduces container quality status bar for easier tag management

Google this month introduced a new feature for Google Tag Manager (GTM) that simplifies the process of maintaining accurate website tracking.

Data

European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures

Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.

Display Featured

Cookieless Ads: 40% lower value but early signs of progress

Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.

Data Featured

Apple introduces AdAttributionKit, a new framework for measuring app install

During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.

Data

Advertising industry bodies scrutinized for lack of objectivity

The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.

Data

Antitrust concerns resurface as Oracle shuts down ad tech business

The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry.

Data

Rethinking Conversion Windows for accurate Attribution in GA4

When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data.

Data

Apple Pay gains ground with rewards, installments, and wider browser support

Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.

Display

Adobe reports strong Q2 FY 2024 Results, raises annual targets

The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).

Data

Amazon launches Amazon Publisher Cloud, a new clean room technology

APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology.

Data

Opera and GeoEdge renew partnership to enhance Ad Quality and User Safety

This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.

Data

Looker Studio updates enhance Data Visualization

Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.

Data

Nielsen and LiveRamp partner for advanced audience measurement

Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.

Data Featured

UK consumers want Free Content but open to data-driven advertising

The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.

Data

GA4 introduces Custom Event Data Import

Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.

Data Featured

GA4 adds Key Event Rate Metrics to User Acquisition and Traffic Acquisition Reports

The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.

Data

Advertisers unprepared for the Cookieless future

A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies.

Data

Google AdSense increases reporting thresholds for Custom Channels and Search Styles

The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.

Data Featured

Oracle exits advertising business after years of decline

This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.