Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Oct 18, 2025 Nexxen licenses ACR audience segments to Yahoo DSP in three markets

ACR technology analyzes audio waveforms on smart TVs to identify content and enable precise ad targeting.

Nexxen announced on October 16 it has licensed automatic content recognition audience segments to Yahoo DSP in the U.S., U.K., and Germany for cross-platform targeting.

by Luis Rijo

Data - Oct 18, 2025 Google Ads API v22 adds targetless bidding for App campaigns

Google releases API v22 on October 15 with new bidding goals for app campaigns, generative AI asset creation, and expanded automation for Demand Gen campaigns.

by Luis Rijo

Data - Oct 18, 2025 Chrome kills most Privacy Sandbox technologies after adoption fails

Google retires nine Privacy Sandbox APIs following years of development, low uptake, and widespread industry criticism of the cookie replacement initiative.

by Luis Rijo

Data - Oct 16, 2025 DoubleVerify expands Microsoft Advertising measurement and automation tools

DoubleVerify announced expanded measurement capabilities for Microsoft Advertising inventory with new campaign automation tools on October 15, 2025.

by Luis Rijo

Data - Oct 16, 2025 Utiq launches brand measurement tool in Germany

Utiq introduced Deterministic BrandLift in Germany on October 8, 2025, offering precise campaign measurement for budgets starting at 50,000 euros without cookies.

by Luis Rijo

Display - Oct 14, 2025 Meta unveils Q5 marketing strategy for mobile game developers

Meta Q5 ad spend data shows peak mobile game advertising period Dec 24-Jan 7 across US, UK, Germany markets.

Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.

by Luis Rijo

Data - Oct 12, 2025 Spotify deploys machine learning to automate user acquisition campaigns

Spotify's automated marketing loop showing content ingestion, ML ranking, deployment, and learning cycle.

Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes.

by Luis Rijo

Data - Oct 12, 2025 Irish regulator rules remote access constitutes data transfer

Irish DPC's €530 million TikTok penalty establishes that remote access from third countries qualifies as data transfer under GDPR, setting precedent for digital platforms.

by Luis Rijo

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