Teads sues Google, citing 6.88 trillion impressions lost to rival exchanges
Complaint alleges 90% of Google Ads demand flows only through AdX, squeezing rival exchanges. Nasdaq-listed plaintiff wants treble damages and a jury trial.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Apple ads set June quarter record as services revenue gains 12% to $30.7bn
Advertising and cloud drove the segment, while App Store faces a Supreme Court test on link-out fees. Memory costs now threaten the margin that funds it all.
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Magnite CEO warns of far fewer SSPs as PubMatic faces a $70m quarter
Barrett puts 2027 agentic spend at $600m to $700m industry-wide. Emerging AI revenue is 14% of PubMatic sales. August 6 now tests whether the pitch converts.
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Magnite CEO caps 2027 agentic ad spend near $700m as AI cuts contractor tasks
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
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US Search ad spend climbs 122% to $100 million monthly, Funnel says
Facebook and Google Ads pushed US monthly spend from 45 million to 100 million since January 2024, Funnel data shows. Social budgets are closing the gap fast.
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SourTrade malvertising builds malware inside browsers, hits 12 countries
Confiant documents browser-side malware assembly defeating file scanning as SourTrade ads keep running through Google, Meta and X advertising infrastructure.
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IAB Polska guide forces 3-way split on political ad duties in Poland
Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.
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AI slop got a gold star while Meta, Amazon and Microsoft got records
AI slop cleared premium quality checks and charged more for it, Meta, Amazon and Microsoft posted records, and the crawlers finally got sorted into four boxes.
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VAB names 9 vendors across 3 paths in new ad engagement guide
Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.
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AI cuts scam farm entry cost to $5,000, HUMAN Security research shows
Satori researchers priced a working scam kit at $2,970 monthly, no hardware required. Fake-account creation now runs faster than ad platforms can detect it.
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Criteo drops French domicile, eyes NYSE after Luxembourg switch
Ordinary shares began direct Nasdaq trading today as Criteo ended its ADS program. A US merger targeted for January 2027 still needs shareholders' approval.
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AI slop wins premium grades 70% of the time, TAG and ANA analysis finds
Slop inventory posts a 0.05% invalid traffic rate against 0.32% for clean supply and commands a $7.08 TrueCPM. Verification metrics now flag the wrong risk.
