Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Data

AppLovin reports record growth as advertising business soars 75% in 2024

Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.

Display

Google clarifies distinct roles of Performance Max and Demand Gen ad campaigns

Analysis of Google's strategic approach to AI-powered advertising campaigns and their specialized use cases for marketers.

Display

Google releases detailed Performance Max FAQ

Google addresses transparency concerns in Performance Max campaigns with new reporting features and campaign optimization guidance.

Display

Triplelift joins Amazon's traffic engine to optimize ad requests

Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.

Display

AI-powered contextual targeting reshapes ad delivery without cookies

New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.

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Mobile app development reaches new peaks in global user engagement

Mobile apps show record growth in 2025 with users spending 5 hours daily, marking significant shifts in consumer behavior.

Display

Google AdMob enhances ad controls with new high-engagement settings

Advertisers gain expanded control over interstitial and rewarded ad formats through app-level monetization tools.

Display

TripleLift appoints tech veteran Dave Helmreich as chief executive officer

Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.

Data

Chrome dominates Q4 2024 browser market with 64.7% share

New Cloudflare report reveals Chrome's continued dominance in browser usage, while Safari holds 16.7% market share globally.

Display

Global ad tech firm Equativ enters Japan

Equativ expands APAC presence in Japan, bringing programmatic solutions to world's fourth-largest digital ad market.

Display

Federal consumer watchdog suspends credit advertising oversight

CFPB halts operations affecting financial marketing regulations and consumer protection enforcement.

Display

Programmatic advertising growth reaches 72%

New data reveals significant shift to privacy-first targeting as ID coverage drops below 50% for mobile advertising in 2025.

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Global fraud prevention program saves advertisers $10.8 billion in digital ad fraud

TAG's impact report reveals record-breaking savings for U.S. advertisers through industry-wide anti-fraud initiatives in 2023.

Search

Canada expands addiction treatment advertising with LegitScript certification

Google to allow Canadian addiction treatment centers to advertise through LegitScript certification starting March 2025.

Display

Google AdSense to merge email categories in comprehensive system update

Changes to AdSense email preferences coming in April 2025, combining customized suggestions with periodic newsletters.

Display

Google extends dating ads certification deadline to April 9

Dating advertisers gain extra month for mandatory verification as Google revises timeline and clarifies aggregator requirements.

Display

Channel placement controls arrive for Google Demand Gen campaigns

Advertisers gain granular channel selection across YouTube, Discover, Gmail, and Display Network starting March 2025.

Display

New Zealand auto ad spend hits $124m as Nissan doubles investment

Nielsen data shows shifting patterns in New Zealand's automotive advertising landscape, with Nissan emerging as a key player.

Data

IAB Tech Lab releases Content Taxonomy mapping

New mapping enables upgrade from Content 1.0 to 2.0, addressing decade-old taxonomy issues in digital advertising industry.

Display

Google News Showcase expands to Croatia with major media partnerships

Google launches News Showcase in Croatia, partnering with leading publishers including 24sata and Večernji list in licensing program.

Display

Digital advertising is quietly reshaping the U.S. economy

Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.

Display

Taboola extends content deal with Reach for 13th year

UK publisher Reach renews content recommendations partnership with Taboola, adding header bidding functionality.

Display

Network of AI-generated fake news sites uncovered in advertising fraud scheme

Investigation reveals over 200 fraudulent websites using AI to generate content and deceive advertisers through fake news domains.

Social

Pinterest expands programmatic access through Index Exchange and Criteo

The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.

Display

HTML5 validator tool for Campaign Manager to be deprecated in April 2025

Analysis of Google's announcement to end the popular Html5 validator tool used by creative developers and agencies.