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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Data   -   Feb 13, 2024 DoubleVerify expands Brand Safety Controls with tiered "Made for Advertising" categories
DoubleVerify expands Brand Safety Controls with tiered "Made for Advertising" categories

DoubleVerify (DV) today announced the launch of tiered brand suitability categories for "Made for Advertising" (MFA) content. MFA content, while not inherently fraudulent, is specifically designed to display ads rather than organic content.

Search   -   Feb 13, 2024 Microsoft Advertising expands AI capabilities with Chat Ads API
New partnership with Facemoji Keyboard targets Gen Z audience

Microsoft Advertising today announced it is expanding its generative AI technology to the advertising ecosystem with the Chat Ads API.

Temu, Hims, Lisa AI Top Similarweb's Apps 100 Ranking
Display   -   Feb 13, 2024 Temu, Hims, Lisa AI Top Similarweb's Apps 100 Ranking

This list highlights the fastest-growing mobile apps in the US, measured by estimated average monthly active users (MAU).

by Luis Espada
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Display   -   Feb 13, 2024 Temu, Hims, Lisa AI Top Similarweb's Apps 100 Ranking
Temu, Hims, Lisa AI Top Similarweb's Apps 100 Ranking

This list highlights the fastest-growing mobile apps in the US, measured by estimated average monthly active users (MAU).

by Luis Espada
Data   -   Feb 13, 2024 DoubleVerify expands Brand Safety Controls with tiered "Made for Advertising" categories
DoubleVerify expands Brand Safety Controls with tiered "Made for Advertising" categories

DoubleVerify (DV) today announced the launch of tiered brand suitability categories for "Made for Advertising" (MFA) content. MFA content, while not inherently fraudulent, is specifically designed to display ads rather than organic content.

by Luis Espada
Search   -   Feb 13, 2024 Microsoft Advertising expands AI capabilities with Chat Ads API
New partnership with Facemoji Keyboard targets Gen Z audience

Microsoft Advertising today announced it is expanding its generative AI technology to the advertising ecosystem with the Chat Ads API.

by Luis Espada
Retail   -   Feb 13, 2024 Amazon DSP introduces Bulksheets to streamline contextual campaign creation
Amazon Ads

Amazon DSP last month introduced Bulksheets, a new spreadsheet-based tool designed to streamline contextual campaign creation and management for advertisers, traders, and campaign managers.

by Luis Espada
Retail   -   Feb 12, 2024 Amazon DSP makes Creative Approval easier with new features
Amazon DSP Creative Pre-moderation guardrails

Amazon DSP today announced new enhancements to their "standard display creative" format, offering advertisers improved tools to create high-performing ads and navigate the approval process more efficiently.

by Luis Espada
Display   -   Feb 12, 2024 Google Ads fully rolls out Automatically Created Assets
Automatically Created Assets

Google Ads today has fully rolled out the use of generative AI in automatically created assets (ACA) for all English language advertisers in the US and UK.

by Luis Espada
Search   -   Feb 11, 2024 Google updates Political Content policy for Mexico Elections
Google updates Political Content policy for Mexico Elections

Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.

by Luis Espada
Display   -   Feb 10, 2024 Criteo reports Strong Q4 and FY 2023 results, targets Mid-Single-Digit Growth in 2024
Criteo

Criteo this week reported Q4 and FY 2023 financial results. Revenue flat year-over-year in Q4, up 3% at constant currency.

by Luis Espada
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