Google expands Privacy Sandbox: 90-day interest groups, deals, and click data
Google extends Privacy Sandbox interest group lifetime to 90 days, adds deal support and click data for improved ad targeting.
Display News
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Google Ad Manager: Limited Private Auction reporting issue affects some users
Google reports minor attribution problem for some Ad Manager users, affecting limited Private Auction impressions in reporting data. Updates expected.
Google revamps documentation for crawlers and user-triggered fetchers
Google revamps crawler documentation, adding product impact info and robots.txt snippets for each crawler user agent.
Google Antitrust Case: Parties disagree on remedy proceedings schedule
DOJ, state plaintiffs and Google submit competing proposals for remedy phase timeline in ongoing antitrust lawsuit.
Eyeota and Equativ join forces
Partnership integrates Eyeota's audience solutions with Equativ's SSP, enhancing precision and reach in digital advertising.
IAB Europe unveils CreativeLi: New tool to optimize digital display ads
IAB Europe introduces CreativeLi, a beta tool for compressing digital ad creatives while maintaining visual quality.