The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
MGID this month launched a new context filter that ensures exclude all placements and content pages that mention COVID-19. MGID says the brand safety solution eliminates reputation risks of advertising next to content on the pandemic.
GumGum last week released data based on Verity, the GumGum’s machine learning-based content analysis and brand safety engine. The analysis concluded that 62% of the coronavirus content is still safe for advertising.
Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.
Ezoic, a platform that connects websites with ads like Google Ad Manager, revealed this month it’s seeing the lowest ad rates they had since 2016. Advertisers are pausing campaigns, which leads to less bid pressure on the ad auctions.
