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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Mar 29, 2020 Adzooma opens up free access and suspend billings during coronavirus outbreak
Adzooma

Adzooma this week announced it is providing free access to their platform until June 2020. Adzooma platform manages, optimises and reports on over $500 million a year in ad spend across Google, Facebook and Microsoft.

Display   -   Mar 29, 2020 News websites with an increase number of unique visitors because of COVID-19
News websites with an increase number of unique visitors because of COVID-19

Taboola this week is seeing an increase in readership on Business news – 69% increase – Local News – 53% increase – Government & Politics – 49% increase – General News – 12% increase. According to Taboola, this is related to the growing number of COVID-19 cases in the USA.

The Trade Desk certifications
Display   -   Apr 07, 2020 The Trade Desk certifications now for free until end of 2020

The Trade Desk yesterday announced a revamp of the The Trade Desk Edge Academy, a certification and learning platform. The Trade Desk is making The Trade Desk Edge Academy available free of charge for the first time until the end of 2020, and open for everyone.

by Luis Espada
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Display   -   Apr 07, 2020 The Trade Desk certifications now for free until end of 2020
The Trade Desk certifications

The Trade Desk yesterday announced a revamp of the The Trade Desk Edge Academy, a certification and learning platform. The Trade Desk is making The Trade Desk Edge Academy available free of charge for the first time until the end of 2020, and open for everyone.

by Luis Espada
Display   -   Mar 29, 2020 Adzooma opens up free access and suspend billings during coronavirus outbreak
Adzooma

Adzooma this week announced it is providing free access to their platform until June 2020. Adzooma platform manages, optimises and reports on over $500 million a year in ad spend across Google, Facebook and Microsoft.

by Luis Espada
Display   -   Mar 29, 2020 News websites with an increase number of unique visitors because of COVID-19
News websites with an increase number of unique visitors because of COVID-19

Taboola this week is seeing an increase in readership on Business news – 69% increase – Local News – 53% increase – Government & Politics – 49% increase – General News – 12% increase. According to Taboola, this is related to the growing number of COVID-19 cases in the USA.

by Luis Espada
Display   -   Mar 27, 2020 Contextual ads obtain 2 times better ad recall, GumGum study finds
Contextual ads obtain 2 times better ad recall, GumGum study finds

A study conducted by GumGum, in partnership with SPARK Neuro, saw that ads with the most contextual relevance elicited 43% more neural engagement and 2.2 times better ad recall.

by Luis Espada
Display   -   Mar 26, 2020 Google rolls out new asset reporting updates for App campaigns in Google Ads
App campaigns in Google Ads

Google this month rolled out new asset reporting updates for App campaigns in Google Ads. Belinda Langner, Senior Product Manager at Google, wrote the new reporting updates to provide detailed and actionable insights.

by Luis Espada
Display   -   Mar 25, 2020 Google Ads launches an appeal feature for disapproved ads
appeal feature for disapproved ads

Google this month announced the launch of a new feature enabling advertisers to appeal policy decisions in Google Ads.

by Luis Espada
Display   -   Mar 25, 2020 Google recommends advertisers to evaluate advertising during Coronavirus pandemic
Google recommends advertisers to evaluate advertising during Coronavirus pandemic

Google today recommended advertisers to evaluate the ads during the Coronavirus pandemic.

by Luis Espada
Display   -   Mar 22, 2020 Google to sunset Google Publisher Toolbar by May, this year
Google Publisher Toolbar

Google this month announced that it is sunsetting Google Publisher Toolbar. Google will remove Google Publisher Toolbar from the Chrome Web Store, beginning of May 2020.

by Luis Espada
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