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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Dec 29, 2017 Differences between Programmatic, YouTube, Facebook, Snapchat, and Instagram video ads
YouTube

When a video campaign is being planned is difficult to compare different platforms, as each uses different metrics and there aren't standards on video ads. Only on programmatic, the metrics are well defined.

Display   -   Dec 28, 2017 Chrome v64 - to be released in January - will block redirects on third-party frames
Chrome v64 - to be released in January - will block redirects on third-party frames

The next version of Chrome - version 64 - will have an impact on ads, blocking all redirect URLs on third-party iframes. This measure was announced by Google on November, 8, and is about to be released in January. Users using the Chrome beta for Android already experience the blocking.

Sublime Skinz named as one of the fastest growing technology companies in EMEA
Display   -   Jan 10, 2018 Sublime Skinz named as one of the fastest growing technology companies in EMEA

Sublime Skinz announced this week that it ranked 109th on Deloitte’s Technology Fast 500, a list of the fastest-growing EMEA technology companies, based on growth rate revenue during the past four years. Marc Rouanet, Co-Founder and CEO of Sublime Skinz said: “We are absolutely thrilled to be named as

by Luis Espada
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Display   -   Jan 10, 2018 Sublime Skinz named as one of the fastest growing technology companies in EMEA
Sublime Skinz named as one of the fastest growing technology companies in EMEA

Sublime Skinz announced this week that it ranked 109th on Deloitte’s Technology Fast 500, a list of the fastest-growing EMEA technology companies, based on growth rate revenue during the past four years. Marc Rouanet, Co-Founder and CEO of Sublime Skinz said: “We are absolutely thrilled to be named as

by Luis Espada
Display   -   Dec 29, 2017 Differences between Programmatic, YouTube, Facebook, Snapchat, and Instagram video ads
YouTube

When a video campaign is being planned is difficult to compare different platforms, as each uses different metrics and there aren't standards on video ads. Only on programmatic, the metrics are well defined.

by Luis Espada
Display   -   Dec 28, 2017 Chrome v64 - to be released in January - will block redirects on third-party frames
Chrome v64 - to be released in January - will block redirects on third-party frames

The next version of Chrome - version 64 - will have an impact on ads, blocking all redirect URLs on third-party iframes. This measure was announced by Google on November, 8, and is about to be released in January. Users using the Chrome beta for Android already experience the blocking.

by Luis Espada
Display   -   Dec 24, 2017 Ad Experience Report: Violations have to be fixed until January 23

Google announced this month that starting, on February 15, 2018, Chrome browser will block ads not in line with the Better Ads Coalition’s guidelines. Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. In the Ad

by Luis Espada
Display   -   Dec 19, 2017 Chrome will start blocking ads on February 15
Chrome will start blocking ads on February 15

Google announced today that starting, on February 15 2018, Chrome browser will block ads not in line with the Coalition's guidelines. Yesterday, the Coalition for Better Ads announced the Better Ads Experience Program. This Program provides guidelines for companies like Google on how they can use the Better

by Luis Espada
Display   -   Dec 06, 2017 Webinar: Ads.txt Across the Supply Chain

SpotX and IAB Tech Lab are hosting a webinar on December 13th, 2:00 PM – 3:00 PM EST, about Ads.txt Across the Supply Chain: Business Perspectives. Ads.txt (Authorized Digital Sellers) is the first of its kind industry-wide initiative designed to combat fraud. It is neutral, free-to-everyone, solves

by Luis Espada
Display   -   Nov 30, 2017 Clickjacking
Clickjacking

Clickjacking is an ad fraud type and happens when a user tries to do an action on a website, like playing a video and gets redirected to another page via ads. So Clickjacking is when a user is taken to a website that they do not intend to view.

by Luis Espada
Display   -   Oct 29, 2017 What are the best Ad Networks for Mobile / App advertising?
What are the best Ad Networks for Mobile / App advertising?

AppsFlyer analyzed 250 media networks, with a minimum of 20,000 attributed installs, and built a Performance Index based on 6 billion installs of 5500 apps, which counted together 80 billion sessions. The AppsFlyer Performance Index contains data for the first semester of this year. Results are filtered by world

by Luis Espada
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