Google Ads Optimized Targeting: Default setting disrupts remarketing campaign performance
Recent findings reveal how Google Ads' default optimized targeting setting affects remarketing campaigns and audience targeting precision.
Display News
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Sovrn eliminates SSP Revenue share, publishers save 48% on ad tech fees
Revolutionary pricing model helps publishers retain more revenue from programmatic advertising through flat CPM fees.
Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws
Learn how Google's advertising products are helping publishers comply with new privacy laws in 5 US states, including updates to Restricted Data Processing.
Google updates UK gambling ad policy to include charity raffles
Google will begin accepting ads for charity raffles and prize draws in the UK, with new verification requirements.
Google halts US Election Ads after polls close: 2024 Policy Update
Google announces temporary pause on US election-related ads post-voting in 2024. Learn about new policy impacts and exceptions.
DoubleVerify launches News Accelerator
DV's News Accelerator program aims to align product innovation with news industry needs and encourage ad spending on journalism.