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Digital marketing podcast recognizes Anthony Higman, Glenn Gabe, and Barry Schwartz while celebrating memes, rants, and platform battles that defined advertising technology's most tumultuous year.

Google Ads requires alcohol advertisers to avoid targeting minors and only target approved locations. ABV limits vary by country with a 7-day warning before suspension.

Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.

Sponsored content surpassed paid subscriptions as the dominant revenue model for email newsletters in 2025, with 77% of new publications seeking advertising partnerships compared to just 2% operating paywalls.

Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.

OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals.

Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.

IAB Europe's December 2025 report reveals digital advertising's social impact remains fragmented and unmeasured, threatening media plurality and journalism funding.