DOOH

Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.

IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.

OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.

The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.

DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.

Velocity acquired 2 OOH companies in the last 6 months.

Hivestack last month launched an iOS app, where buyers and sellers can check how much spend or revenue was activated through Hivestack.

Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.