DOOH

The Out of Home Advertising Association (OAAA) this month has created a working group to establish standards for OOH in OpenRTB.

TPS Engage’s DOOH DSP services over 100.000 digital billboards in 25 countries.

Countries available include the U.K., Germany, France, Italy, and Spain.

Amazon last month opened early accesses to Luna, a new cloud gaming service based on Amazon Web Services (AWS). For now, only in the US.

The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.

Content pillars for the OOH industry’s tentpole event will include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of media and brands.

ECN will leverage the Hivestack Supply-Side Platform (SSP). ECN’s ad inventory will now be available to Hivestack buyers through private marketplace (PMP) deals and open exchange buys.

The DOOH martech company hired Nikki Hawke as first ever CMO.