Announcement

DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

DOOH   -   Apr 05, 2022 Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan
KanBan Culture

KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.

DOOH   -   Feb 04, 2022 JCDecaux DOOH revenue grew 73.8% in Q4 2021
JCDecaux DOOH revenue grew 73.8% in Q4 2021

Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.

Vistar's Dynamic Creatives DOOH
DOOH   -   Apr 18, 2022 Vistar launches dynamic creatives for DOOH

Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.

by Luis Espada
Other Tags
Latest Articles 175 Articles
DOOH   -   Apr 18, 2022 Vistar launches dynamic creatives for DOOH
Vistar's Dynamic Creatives DOOH

Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.

by Luis Espada
DOOH   -   Apr 05, 2022 Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan
KanBan Culture

KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.

by Luis Espada
DOOH   -   Feb 04, 2022 JCDecaux DOOH revenue grew 73.8% in Q4 2021
JCDecaux DOOH revenue grew 73.8% in Q4 2021

Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.

by Luis Espada
DOOH   -   Jul 19, 2021 Vibenomics grows programmatic ad sales by 209% in the first six months of 2021
Vibenomics grows programmatic ad sales by 209% in the first six months of 2021

Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.

by Luis Espada
DOOH   -   Jul 09, 2021 23% of Australian agencies started programmatic DOOH this year
23% of Australian agencies started programmatic DOOH this year

IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.

by Luis Espada
DOOH   -   Jun 07, 2021 OAAA releases OpenDirect 1.5.1
OAAA releases OpenDirect 1.5.1

OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.

by Luis Espada
DOOH   -   May 15, 2021 Ford`s Patent: Car Screens able to interact with Billboards
Ford`s Patent: Car Screens able to interact with Billboards

The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.

by Luis Espada
DOOH   -   May 13, 2021 OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns
OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns

DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.

by Luis Espada
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.