Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

IAB establishes standard metrics for gaming advertising measurement

Comprehensive framework addresses transparency gaps as 80% of U.S. internet users identify as gamers.

Data

Privacy company Proton joins antitrust challenge against Apple's App Store policies

Swiss developer files class-action lawsuit citing predatory practices that harm competition and consumers.

Data

Google adds Tag Diagnostics to Analytics consent settings hub

Google Analytics integrates diagnostic tools directly into consent monitoring interface for streamlined compliance verification.

Data

Apple faces trial as federal court denies motion to dismiss antitrust lawsuit

Court ruling allows government case alleging smartphone monopoly to proceed despite tech giant's objections.

Data

Apple expands EU app store alternatives with new installation features

Apple introduces streamlined web marketplace installation and revised developer terms for European Union users starting with iOS 18.6 update.

Data

Google expands privacy controls to eight additional US states

AdSense implements Universal Opt-Out Mechanism provisions across Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland.

Data

Adsquare launches attribution dashboard with real-time insights

Location intelligence platform introduces comprehensive measurement hub for programmatic campaigns with advanced control condition methodology.

Data

Google Ads API delays mandatory conversion environment field until September

Google extends implementation deadline for in-app conversion tracking improvements by three months.

Data

Google streamlines broad match testing with single-campaign experiments

Google Ads launches new broad match experiment approach eliminating campaign duplication for faster testing results.

Data

Russian ISPs throttle Cloudflare traffic to 16KB

Russian Internet Service Providers implement traffic caps that disrupt digital marketing infrastructure across major web services.

Data

Dutch regulator reduces AS Watson fine to €50,000 for cookie violations

Dutch authority cuts penalty after company appeals original decision against Kruidvat website tracking practices.

Data

Bangladesh finalizes comprehensive data protection ordinance draft

Interim government presents Personal Data Protection Ordinance 2025 to cabinet after multi-year development process.

Data

Utiq announces UK launch through Virgin Media O2 and Vodafone partnerships

Privacy-first advertising platform activates fifth European market with telco-backed infrastructure enabling cookieless targeting.

Data

UK modernizes data protection with new automated decision framework

UK introduces streamlined rules for AI systems and personal data processing under 2025 legislation.

Data

Google Analytics adds nine new data sources for cost data import

Google Analytics expands cost data import functionality with nine new sources including BigQuery and Amazon platforms.

Data

Google Ad Manager expands postal code targeting to Spain and Italy

Google Ad Manager enables precise postal code targeting for Spanish and Italian markets as programmatic advertising becomes increasingly location-specific.

Data

Google AdMob cuts historical data retention periods for mobile publishers

AdMob limits historical data to 7 years for ads activity and 90 days for user activity starting September 2025.

Data

Amazon launches geographic insights feature to identify untapped markets

Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data.

AI

Australia concludes major digital platform inquiry with 35 recommendations

Australia's competition regulator delivers final assessment calling for new digital competition regime after five-year investigation.

Data

DuckDuckGo expands browser scam protection against fake sites

DuckDuckGo's browser now guards against investment scams and fake tech support alongside existing phishing defenses.

Data

GA4 Audit Checklist

Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification.

Display

Google announces changes to MRC accredited metrics in July 2025

Platform updates will significantly impact invalid impression counting for advertisers.

Video

Comcast unveils performance-based TV solutions with Mastercard partnership

Performance measurement tools target attribution challenges as Connected TV budgets double.

Data

German data protection authorities establish unified fine procedures

New model guidelines aim to standardize GDPR enforcement across federal and state levels in Germany.

Data

DV360 announces major reporting changes for Q3 2025

Google confirms comprehensive updates affecting YouTube metrics, cross-platform functionality, and audience dimensions.