How To

What is the difference between Clicks and Sessions? Why there are discrepancies on Google Analytics on these dimensions? Normally you will have much more clicks than sessions, but there is a simple reason for this: these metrics are different. Click is the most basic metric. When a user clicks on

Since May 2016, Google has in place a feature called Firebase App Indexing that allows app publishers seeing the App content indexed by Google Search. Until this month, there was also a feature on Google Webmasters Search Console that did exactly the same but was discontinued to avoid duplication. How

LinkedIn announced yesterday the creation of the LinkedIn Audience Network, a new advertising product that combines the audiences from LinkedIn with native ads outside the LinkedIn web pages. See here how to start testing. Basically, you just need a credit card and a Linkedin Company Page. Ads First Step is

LinkedIn announced yesterday the creation of the LinkedIn Audience Network, a new advertising product that combines the audiences from LinkedIn with native ads outside the LinkedIn web pages. See here how to start testing. Basically, you just need a credit card and a Linkedin Company Page. Ads First Step is

LinkedIn Audiences allow the creation of an audience on LinkedIn based on your website visits. Then It is possible to retarget your users, using this as target on LinkedIn Inventory and on LinkedIn Audience Network, a native advertising network. To create an audience, first, you go to the LinkedIn Campaign

There are 2 ways of buying ads on Youtube, one is via Adwords and the other is via Doubleclick Bid Manager (a layout on top of Adwords). This year, many ads were shown on unappropriated content for the majority of the Advertisers; after complaining and some boycott, Google introduced Brand

Called Banner Blindness... means 60% of consumers don't remember the last ad they saw. Infolinks did a study where 60% of the users don't remember the last ad they saw, but curiously, if you show the ad again, 75% will remember to see the ad online.

How to do the PPC tracking? PPC Tracker is the way you can evaluate the performance of the pay per click campaign. There are many solutions to track the clicks, via click trackers. You can use: Affiliation Software With the Affiliation Software, you can create offers and partners, and track