Marketing News

This month, Bing updated the automated imports from AdWords, allowing advertisers to increase the number of items that they can import. Gender and age targeting, as negative keywords are also now possible to import from AdWords into Bing. On Bing automated imports there is also advanced options now available. These

Grapeshot yesterday announced a new solution for bringing brand safety and contextual targeting to digital video and audio. Grapeshot says that this "an industry first." Grapeshot is a contextual solution, acquired recently by Oracle, and is integrated within most DSPs. Grapeshot’s new video/audio context solution features

The competition between Amazon and Google is escalating with disputes and is similar to the Google-Microsoft ecosystem war. Google war with Microsoft with android. Now the war is Google-Amazon and the last move come from Amazon: pausing all ads on Google Shopping. Back to last year, Google pulled YouTube out

This month, eMarketer forecasted that media consumption in the UK has plateaued, a a state of little or no change. However, according to eMarketer’s latest time spent with media forecast, people in the UK will engage with media more than ever this year: * Adults in the UK will spend

Google will sunset Adwords old interface by the end of the year, the company announced this week saying that "the new AdWords will become the exclusive way to manage your accounts by the end of the year." Before the switch to the new Adwords UI, according to Google,

Due to GDPR, Facebook had to update the terms and detail all the data is collecting from the users and their devices. On Instagram, Facebook revealed that is collecting more data than Google. While Google is mainly collecting online identifiers (cookie identifiers, internet protocol addresses, and device identifiers) precise location

Advertisers of bail bonds services will see their ads rejected due to this new policy. Enforcement of the bail bond policy will begin in July 2018.

Google I/O happened this year on Shoreline Amphitheatre, Mountain View, from May 8, until May 10. Google I/O is a developer festival, but also an event where advertisers and content producers can see the current trends and push them internally on their organisations. For performance marketing, Google gave