Marketing News

WPP has a pay gap of 25.5% due to fewer women in senior executive roles

WPP published this month the UK gender pay gap data for 2017. The report shows a group1 median pay gap of 14.6% across all qualifying UK legal entities. The equivalent national figure is 18.4%. WPP’s group mean pay gap is 25.5%. WPP has a gender-balanced workforce

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Ad Exchanges cut relations with Newsweek Media Group amid a report of ad fraud

In 2017, Social Puncher exposed a case of ad fraud on the publisher side: Newsweek. Social Puncher made an independent audit of the federal US government biggest spending in advertising and found fraud with the website Ibtimes.com, a subsidiary publisher of Newsweek. AppNexus said that had found this pattern

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Goldbach builds audiences with keyword targeting using 1plusX

The European ad network Goldbach is now using the keyword targeting functionality to build audiences for brands and publications, announced 1plusX, the company that built the product. The news here is that 1plusX is focusing their product on the publisher side, and not on buyer side, where similar solutions already

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Apple Watch Series 3 now tracks skiing and snowboarding activity

Since last week, skiers and snowboarders can use Apple Watch Series 3 to track their activities via new updates to apps available in the App Store. The updated apps are now available on the App Store and require watchOS 4.2 or later. Watch users can now record runs, see

Marketing News

Panasonic is creating startups with the technologies that are not fully utilized

This week, Panasonic announced the creation of a joint venture with Scrum Ventures, a San Francisco based early-stage venture capital firm. According to Panasonic, BeeEdge is the joint venture and will "identify technologies within Panasonic that are not fully utilized and create independent startups to commercially develop them."

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Europe will make radio spectrum available for 5G by 2020

On last Thursday evening, the European Parliament, the Council, and the European Commission reached a provisional political agreement about the availability of radio spectrum for 5G by 2020 in the EU. According to the European Commission, the provisional agreement will prepare the ground for 5G network deployment across the EU,

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AppNexus will refund advertisers on invalid traffic, starting on March 31

AppNexus announced yesterday that will start to refund advertisers that bought invalid traffic on their platform, starting on March 31. AppNexus "is implementing new policies to streamline the refund process for buyers who have purchased invalid traffic." Buyside clients who have purchased nonhuman traffic can submit

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Sizmek appoints Nikos Acuña as Chief Visionary

Sizmek announced this week the appointment of Nikos Acuña, formerly the Managing Director of Sizmek Innovation and Media Lab, to the newly created position of Chief Visionary, reporting directly into Mark Grether, CEO of Sizmek. This news comes following Sizmek’s 2017 acquisition of Rocket Fuel, and its more recent

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Amazon on GDC 2018 with design, monetization and programming sessions

Amazon is back at GDC2018. The presentations will happen on Amazon Developer Day on March 19, 2018. Amazon will do design, monetization and programming sessions, at Room 3014. Amazon will also discuss the future of mobile gaming and how Amazon is working with developers to build communities and connect players

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WPP creates Burson Cohn & Wolfe (BCW), merging the communication agencies Burson-Marsteller and Cohn & Wolfe

WPP announced this week the merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW), one of the world’s largest global communications agencies. The new agency will be led by Chief Executive Officer Donna Imperato, currently CEO of Cohn & Wolfe. Don Baer, Burson-Marsteller’s

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Google creates a Mobile Speed Scorecard powered by Chrome User Experience Report

This week, at Mobile World Congress in Barcelona, Google introduced the mobile Speed Scorecard, a tool that allows users to compare the website mobile speed with other websites. The tool shows results from Speed 12 countries, Australia, Canada, France, Germany, India, Italy, Japan, Netherlands, Spain, Sweden, United Kingdom, and the

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Twitter has now Bookmarks allowing users to save tweets

Twitter rolled out today new actions on tweets. Users are now able to direct message tweets to others, share tweets via email or text messages, and bookmark tweets. Bookmarks on Twitter allow users to save tweets privately. Twitter gives some examples: when users want to save something historic, don’t

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Advertising in Japan Totaled 6,390.7 Billion Yen in 2017, a growth of 1.6%

Dentsu released its calendar year 2017 annual report on advertising expenditures in Japan, including an estimated breakdown by medium and industry.Based on Dentsu's survey, Japan's advertising expenditures for 2017 totaled 6,390.7 billion yen, an increase of 1.6% compared with the previous year&

Marketing News

Accenture: Almost two-thirds of companies currently face high levels of disruption

A new study from Accenture has found that industry disruption is here for most companies. The study analyzed more than 3,600 companies with annual revenues of at least US$100 million in 82 countries along two dimensions: current level of disruption, and susceptibility to future disruption. Among the key

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Triton Digital integrated with MobPro DSP

Triton Digital announced today the integration of its audio advertising marketplace, a2x, with Amsterdam-based, mobile media agency, MobPro. Triton said that "the partnership provides MobPro’s advertisers with the ability to add online audio from thousands of podcasters, radio broadcasters, web radios, and online music services from around the

Marketing News

Google AdSense Auto ads: "let Google take care of the rest"

On Wednesday, February 21, Google Adsense launched the Auto Ads, allowing publishers to automatically place ads on the website, only with a piece of code in the header. Google says to publishers: "let Google take care of the rest." Adsense uses machine learning on the optimization to show

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How Twitter Promote Mode (TPM) works: +30 followers per 99 USD month

Last year, in November, Twitter has launched the Twitter Promote Mode (TPM), a subscription product for ads. In Twitter Promote Mode, advertisers pay 99 USD for the automatic promotion of Tweets and the profile, attracting more followers and having additional reach. Twitter says that higher tiers will be available for

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How to watch Morgan Stanley Technology, Media & Telecom Conference?

From February 26, 2018, to March 1, 2018, Morgan Stanley is organizing a conference about Technology, Media & Telecom. All users can watch the conference here. Here are the participants and the conference agenda: Monday Intel, Trimble Inc., Microsoft, The Walt Disney Company, Symantec, Alphabet, NVIDIA, Criteo, Cisco, Shutterfly, Adobe,

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PMP´s are driving mobile advertising growth (155 percent premium), says PubMatic

PubMatic announced today the finding that mobile private marketplaces (PMPs) monetized impression volume increased by 37 percent year-over-year (YOY) in Q4 2017, adding to a long growth streak for mobile PMPs now spanning eight consecutive quarters. mobile PMP eCPMs globally in 2017 were priced at a 155 percent premium, compared

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AppNexus Programmable Platform (AAP) enters on Open Beta for advertisers

Last Thursday, February 15, the AppNexus Programmable Platform (APP) entered on Open Beta. All customers in the Open Beta gained the ability to create an Augmented Line Item. The Augmented Line Item offers access to a number of new features AppNexus has been working on the past year, including Programmable

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New Google Pay app allows payments via Chrome or via the Assistant

Google rolled out today a new Google Pay on Android that brings Google Pay to all Google products, including Chrome and Google Assistant. Google objective is that users have a consistent checkout experience using the cards saved in Google Account. Gerardo Capiel, Product Management Director of Consumer Payments, and Varouj

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Header Bidding: Prebid now works with AMP

Prebid, server-side header bidding solution is integrated with the Accelerated Mobile Pages (AMP) project. The technology is available to all publishers using Prebid Server. AppNexus says that "the integration between Prebid Server and AMP’s new Real-Time Config (RTC) allows publishers to access header bidding demand through AMP’s

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Labels for Dynamic Search Ads (DSA) are now available in Bing Ads Editor

Dynamic Search Ads (DSA) was launched in Bing Ads Editor last year, in October, and the labels have now become available, said Bing last week. According to Bing, Dynamic Search Ads are "are a new campaign type which helps dramatically reduce time spent in initial setup and day-to-day management,

Marketing News

Amazon Alexa and Echo devices now available in India

Since February 15, Amazon Alexa and Echo devices are available in India. Amazon customers can now have access to Echos, Echo Dots, Echo Plus, and Harman Kardon Allure from Amazon.in and start enabling Alexa skills. There are over 12,000 skills in the India Alexa Skills Store across multiple

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Amazon Prime gives 5% Back on visa card on Whole Foods purchases

Starting today, Prime members of Amazon, in the USA, will earn 5% Back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card, in addition to the rewards they already receive everywhere else they shop, including 5% Back on all Amazon.com purchases, 2% Back at restaurants,