Marketing News

E-Commerce: Mobile is almost taking over Computer as preferred device for shopping

According to data from Salesforce, Mobile is almost taking over the Computer on Order Share in 796 e-commerce sites. Users are already using more the mobile phone to browse the products (60% share), but still using more the computer to buy (51% share). In the 4th quarter of 2018, globally,

Marketing News

Video Campaigns: Canadian advertisers go more for multiscreen environments, targeting reach on age groups

Videology today released the Q4 2017 Canada Video Market At-A-Glance report, and the report found that 87% of campaigns in the Videology platform ran on multiple screens, including PC, Mobile, and Connected TV. This was a 30% increase compared to the previous quarter when 68% of campaigns ran on multiple

Marketing News

Lotame expands partnership with Inscape through 2021

Lotame announced last month that it has extended, through 2021, the partnership with Inscape, the Automated Content Recognition (ACR) data company that delivers up-to-date viewing data from millions of smart TVs. Inscape, which manages a growing footprint of nearly 8 million active, Internet connected-VIZIO TVs, is the largest single source

Marketing News

comScore launches new audience segments in OTT and console gaming

comScore today announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). There are 21 new segments based on their overall streaming and console gaming intensity, as well as their consumption of leading OTT services. "With

Marketing News

Competition: European Commission is notifying Apple about the Shazam acquisition

Austria, France, Iceland, Italy, Norway, Spain and Sweden asked European Commission to assess under the EU Merger Regulation the acquisition of Shazam by Apple. In December, Apple confirmed that it purchased Shazam for a value around 400 million dollars. The European Commission has accepted the request of these 7 European

Marketing News

Bing Ads now allows multi-user access to manage multiple accounts

Bing Ads is now allowing users with one email address to manage multiple accounts, the Microsoft's company announced this week. For the clients already managing multiple usernames to access Bing Ads accounts, they need to contact a Bing Account Manager or support to consolidate the access. Multi-user access

Marketing News

Global Bing Partner Awards will be held on May 2 at Fremont Studios

Bing announced this week the 2018 Global Bing Partner Awards, an even with "awards to honor the individuals and organizations behind some of the most impactful, innovative and performance-driven work from Bing Ads partners in North America, Europe and APAC." Global Bing Partner Awards 2018 will take place

Marketing News

Factual expands the location data with Geopulse Insights and Geopulse Measurement

Factual announced today two new products: Geopulse Insights and Geopulse Measurement. Geopulse Insights and Geopulse Measurement are built on top of Factual’s market-leading Global Places, with more than 130 million places and points of interest around the globe. Geopulse Audience and Geopulse Proximity will deliver a full suite of

Marketing News

More than 1 billion native ad impressions per month sold directly by the publishers, via Sharethrough

Sharethrough announced today that its Sharethrough for Publishers (SFP) product is now being used by publishers to sell directly more than 1 billion monthly native ad impressions. The number of programmatic transactions is 10 billion impressions each month. Sharethrough says the number of the impressions sold directly by the publishers

Marketing News

Marketo is now integrated with Slack

Marketo today announced a partnership with Slack. Marketo and Slack have created an integration that provides sales and marketing teams real-time notifications about leads. According to Marketo, the integration also delivers campaign issues and system alerts that may impact ongoing campaigns to system administrators through dedicated Slack channels. "Marketo

Marketing News

Header Bidding: Prebid now supports multiple media formats within a single ad unit

The version 1.2.0 of Prebid.js has been released today. Prebid.js is the open source solution for Header Bidding supported by Appnexus and in this new version, publishers using Prebid, can have multiple media formats within a single ad unit. According to the Prebid page, "an

Marketing News

Bing Ads now requires auto-tagging with the Microsoft Click ID in ad URLs

To help ensure that conversions continue to be reported accurately, Bing Ads announced today that the auto-tagging of the Microsoft Click ID in ad URLs is now required. Bing says that this change is due to the introduction of Intelligent Tracking Prevention, in Safari browser, that impacts how conversion tracking

Marketing News

OpenX will block all reseller traffic on the exchange that is not authorised on Ads.txt

OpenX today announced that will block all reseller traffic that is not authorised on a publisher’s ads.txt file from entering its exchange. OpenX says that by "applying strict ads.txt compliance to the exchange, buyers and DSPs will no longer have to take inventory validation into their

Marketing News

DoubleVerify opens a new office in Singapore expanding to Asia

DoubleVerify announced the opening of their new office in Singapore. DoubleVerify, the independent provider of digital media measurement software and analytics, wants to accelerate the growth across the Asia-Pacifc region. Jordan Khoo has been appointed Managing Director, APAC, at DoubleVerify. Khoo comes to DoubleVerify with nearly two decades in digital

Marketing News

Know the 7 Facebook’s Privacy Principles

Erin Egan, Chief Privacy Officer at Facebook, published today the 7 privacy principles of Facebook. At the same time, Facebook created a page about the General Data Protection Regulation (GDPR) in European Union, that goes into effect on May 25. The Facebook’s Privacy Principles 1 We give you control

Marketing News

AdMob publishers can now classify the content with Digital Content Labels

AdMob has launched a new feature this month that allows app publisher to specify the content rating for Google ads. The content rating is called digital content labels. According to Alexa Haushalter, Product Manager at AdMob, "with the new max_ad_content_rating signal, publishers can now choose the

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Audio: Futuri Media launches Futuri Ad Network

Futuri Media this month announced a new streaming ad sales network and suite of ad insertion and monetization. The Futuri Ad Network enables broadcasters to monetize their digital content seamlessly by leveraging Futuri's national ad sales resources. Futuri Media’s audience engagement and sales technology, for which it

Marketing News

Hawke Media acquires Execute.LA in Venice, California

Hawke Media has acquired Execute.LA, a growth marketing shop in Venice, California, that specializes in funnel optimization and growth hacking for early-stage consumer products and startups. Execute.LA was co-founded by Hank Leber and Wesley Clock and has employees located in the US and in Europe. According to Hawke

Marketing News

Facebook bans ads with Binary Options, ICO and Cryptocurrencies

Facebook created today a new policy prohibiting ads "that promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings (ICOs) and cryptocurrencies." Rob Leathern, Product Management Director at Facebook said today that "misleading or deceptive

Marketing News

Facebook is testing "Today In," a new section to connect users with the local community

Facebook yesterday announced that is testing a new section on Facebook that connects users to news and information in their community. The new local section is called Today In. Today In "show more news that connects people to their local communities." For now, Facebook is testing Today In

Marketing News

Local news are prioritized on Facebook News Feed, but only in the US for now

Facebook updated yesterday the News Feed so local news are prioritized, in the same month when news were demoted on the Facebook News Feed. Alex Hardiman, Head of News Product and Campbell Brown, Head of News Partnerships, says that they expect users "see topics that have a direct impact

Marketing News

Wavemaker: Nancy Tortorella is the new US Chief Client Officer

Wavemaker has appointed Nancy Tortorella as US Chief Client Officer. Wavemaker is the GroupM’s media, content and technology agency. Nancy Tortorella will be based in the Wavemaker New York office. Nancy will oversee the client leadership practice across all US based clients, reporting directly to Wavemaker US CEO Amanda

Marketing News

Taboola launched an Ads.txt tool for publishers in the backstage

Taboola launched this month a tool to help publishers with the Ads.txt configuration. Taboola’s new Backstage feature for Ads.txt provides publishers "a simple way to access and implement your unique Taboola ads.txt records." According to Taboola, "maintaining an ads.txt file for the

Marketing News

Apple opens the first store in South Korea, in Seoul

Apple Garosugil will open in Seoul on Saturday at 10 am. The first Apple store in South Korea is from south of the Han River, in the heart of the Gangnam area. The Seoul Apple store has 25-foot glass facade. The Apple store has Apple’s products, in-store programming and