Marketing News

Amazon yesterday announced 3 ways that merchants, developers and publishers can make money with Alexa skills. The first is selling products and services with Amazon Pay; the second is to sell premium content via in-skill purchasing (ISP); and the third is via the Alexa Developer Rewards, where Amazon pays publishers

Adform rolled out this week several updates on their buying side platform. The announcement was done last week, but the rollout happened this week, on May 2. Adform DSP has now a new RTB line item management page and a new programmatic campaign dashboard including overview of the customization tools,

WordPress yesterday launched a new beta package yesterday and is asking help to test the beta version. Jonathan Desrosiers wrote that "the primary focus of this release was adding privacy and personal data tools in support of the European Union’s General Data Protection Regulation (GDPR), the number of

Google is testing a tool that allow publishers (using Adsense or Doubleclick for Publishers - DFP) to ask users consent in compliance with GDPR. According to AdExchanger, Google's consent tool is Funding Choices and restricts the number of supply chain partners a publisher can share consent with 12

Since April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers using the Google Publisher Tag are not affected). According to Google, lazy loading (or smart loading) enables pages to load faster, reducing latency and CPU consumption by pausing ad requests for any slot that

"Out of an abundance of caution" Twitter is asking users "to consider changing passwords" after finding a bug on how passwords were being stored. Twitter users can change the password here. The bug: Twitter masks passwords through a process called hashing using a function known as

AnalyticsIQ, a predictive analytics, will be profiles that are "exclusively available through the Eyeota Data Marketplace," Eyeota yesterday announced. According to Eyeota, AnalyticsIQ leverages more more than 1,000 data attributes, from demographics to affluence details, on over 231 million unique individuals and 118 million households in the

Taboola compared the publishers that adopted Ads.txt and the publishers that did not adopt. In EMEA, publishers adopting ads.txt had 11% uplift on revenue, compared with the publishers without ads.txt. In the US, the revenue uplift was 6%. The data is from Taboola enterprise publishers in the