Marketing News

Google Adsense is changing the counting of impressions from served impressions to downloaded impressions. Google says that "as a result, some AdSense users might see decreases in their impression counts, and corresponding improvements in their impression RPM, CTR, and other impression-based metrics. Earnings, however, should not be impacted."

Google today announced that is using browsing behaviour to identify the websites with the highest percentage of visitors that play media with sound. Users can see the list of websites typing this on Chrome: chrome://media-engagement The policy is enabled in the latest version of Chrome—update today. On the

OneTrust today announced a partnership with IAB Europe. OneTrust is now registered as Consent Management Provider (CMP) on the IAB Europe Consent Framework. This means that OneTrust customers will be able to integrate the IAB Europe Framework within their websites and applications. OneTrust says that is "the first privacy

Google announced last week that is working on an option to allow parents to have more control over the videos and channels in the YouTube Kids App. Until the end of the year, Google will roll out a feature "that will allow parents to specifically handpick every video and

Last month, on April 24, Google Jobs were launched in India. Users in India can now search “jobs near me,” “jobs for freshers,” or similar job-seeking queries to find results of job opportunities from across the web. Google says that has already over a million listings across job types and

Google last month announced the update of Structured Data File (SDF) format on Doubleclick Bid Manager (SDF). The release is the number 4 and the fields can be consulted here. According to Google, the highlights of this release are the Bid Multipliers, TrueView bumper ads, Enhanced YouTube tracking, and Exchange

WordAds is now supporting ads.txt, since May 1, the date when the Jetpack V6.1 was launched. WordAds is one of the most popular alternatives for Google Adsense. Owned by Automattic (Wordpress.com), WordAds allows small publishers to have advertising revenue at CPM base. The Ads.txt is generated

Google last week announced the introduction of a new device type on Adwords and Doubleclick Bid Manager (DBM), the two Google buying platforms. TV Screens until now were classified as Mobile, but Google said that has been working on the TV classification. Adwords and DBM will have 4 device types: