Marketing News

Echo Spot now shipping in the UK, Germany and Austria

Since this week, Echo Spot is shipping to customers in the UK, Germany and Austria, Amazon announced. Echo Spot combines the power of voice with a visual display. "Echo Spot is a smaller, stylish, versatile, and more affordable Echo with a screen and designed for a number of different

Marketing News

Alexa and Echo devices now available in Ireland via amazon.co.uk

Amazon announced that Alexa, the personal assistant behind Amazon Echo and other third-party Alexa-enabled devices, is coming to Ireland. Since January 25th, Irish customers can purchase Amazon Echo, Echo Plus and Echo Dot from Amazon.co.uk. Amazon says that "this launch opens up new opportunities for Alexa developers

Marketing News

TAG now requires publishers to adopt ads.txt

On January 18, the Trustworthy Accountability Group (TAG) updated the certification guidelines for its Certified Against Fraud and Certified Against Piracy Seal Programs. According to a press release, the updated Certified Against Fraud Guidelines now require publishers to adopt and implement the ads.txt specification released by the IAB Tech

Marketing News

Adform is adopting Ads.txt in January, on SSP and DSP side

Adform will, by default, expand the current filtering process to exclude all unauthorized sellers automatically across the Adform DSP in cases where an ads.txt file is present, said the ad tech company today. This change takes place this week. From the end of January, the Adform SSP will exclude

Marketing News

Quantcast is expanding to Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand

Quantcast announced this week that it will expand its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and New Zealand. The expanded team will join Quantcast's existing engineering center in Singapore

Marketing News

Nielsen is now able to measure Instagram in addition to Twitter and Facebook

Nielsen has added Instagram owned measurement into its Social Content Ratings (SCR) platform. This launch marks the first time that Instagram will be measured and delivered by Nielsen's syndicated social TV measurement solution. In addition to integrating Instagram owned to the platform, Facebook-owned metrics were integrated into Social

Marketing News

Video: eCPMs up to 100% higher on Header Bidding than on Tag-based integrations

AppNexus today announced client success with Header Bidding Video, built on Prebid.js, the industry's most widely adopted open source header bidding technology. Premium publishers, including Ranker, FANDOM, and Diply, reported increased share of revenue through video header bidding, including eCPMs up to 100% higher than tag-based integrations;

Marketing News

Yonnic uses NetAcuity to upgrade its geo targeting capabilities

Digital Element announced this week that Yonnic GmbH is using NetAcuity technology to boost targeting efficiency for its clients. By incorporating Digital Element’s NetAcuity data into its solution, Yonnic is able to upgrade its geographical targeting to provide the most accurate solution to its clients. Adding additional IP intelligence

Marketing News

EU fines Qualcomm in 1B euros for abuse of dominant market position on LTE baseband chipsets

The European Commission has fined Qualcomm €997m for abusing its market dominance in LTE baseband chipsets. This fine was announced today. Qualcomm says that will appeal to the General Court of the European Union. Baseband chipsets enable smartphones and tablets to connect to cellular networks and are used both for

Marketing News

Outstream video ads are earning 8.9x higher CPMs compared to standard banners

Doubleclick for Publishers released results for the new beta Outstream Video Ads. And on average, "out-stream video ads are earning 8.9x higher CPMs compared to standard banner ad CPMs on DoubleClick Ad Exchange." According to Benyah Shaparenko, Product Manager at Google, "in certain regions, among the

Marketing News

Webinar: Media usage and consumption habits in the USA

Edison Research/Triton Digital are providing a webinar, which will take place on Thursday, March 8th, at 2 PM Eastern. For the first time, Edison Research and Triton Digital will be presenting the findings of The Infinite Dial study via Facebook Live. According to Triton Digital, the Infinite Dial is

Marketing News

HomePod release date is February, 9 and orders start this friday

Apple announced today the release date of HomePod. HomePod orders will be sent on February, 9. Customers can order HomePods on the Apple website starting on January 26, this Friday. HomePod is only available in the US, UK, and Australia. Apple said that HomePod will arrive in France and Germany

Marketing News

Trends for mobile in 2018, by Mobile Marketing Association Germany

Mobile Marketing Association Germany just announced the trends that their members see for 2018. Here are the mobile trends for 2018: Mobile together with OOH Andreas Knorr, Marketing Director, WallDecaux: Out-of-home (OOH) advertising will deliver results off the charts. "As the last true mass media Out-of-home doesn’t just

Marketing News

AppNexus and Adobe Advertising Cloud to provide transparency on fees on site level

AppNexus and Adobe Advertising Cloud today announced that they will provide full fee transparency to advertisers using Adobe Advertising Cloud on the AppNexus marketplace. Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at a site level, including a regular accounting of the portion

Marketing News

Alexa has now over 30,000 skills and will be available on Windows

Amazon announced last week that Alexa Voice Service (AVS) built-in is now present in "over 50 products" and "dozens more were announced at CES 2018." Amazon also revealed that 30,000 skills were created since 2014. Alexa is now available on smart speakers, soundbars, thermostats, smartphones,

Marketing News

Eyeota secures $12.5 million in Series B funding

Eyeota just announced today that secured $12.5 million in Series B funding. Eyeota is an audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas. The new funding will be used to support product development and expand its team, said the company. Eyeota’

Marketing News

Spotify launches Spotlight, a new multimedia format

Today, Spotify launched a new multimedia format called Spotlight. Spotlight introduces visual layers to complement the listening experience for podcasts, audiobooks, news, and other audio content. Spotlight gives a deeper insight into artists, playlists, books, publishers and more by offering contextual visual elements, such as photos, video, and text, that

Marketing News

CEO of American Express joins Facebook board of directors

Kenneth I. Chenault, the CEO of American Express, has been appointed to the company’s board of directors, effective February 5, 2018, Facebook today announced. According to Facebook, Chenault has been Chairman and Chief Executive Officer of American Express Company since April 2001. Mr. Chenault joined American Express in 1981

Marketing News

fuboTV taps SpotX for programmatic monetization of OTT

SpotX yesterday announced a strategic partnership with fuboTV, the leading sports-first streaming TV service. Through a partnership SpotX is powering the programmatic monetization of fuboTV’s live, over-the-top (OTT) content - including more channels that carry sports in a base package than any similar service. The new integration is expected

Marketing News

Smartphones will capture over a quarter of media time in South Korea

Adults in South Korea will spend more than one-quarter of their daily media time on a smartphone this year, according to eMarketer’s latest time spent with media forecast. By the end of 2019, smartphone usage will account for more than 30% of total daily media time in South Korea.

Audio

Instreamatic selected Top 5 Finalist on SXSW Accelerator Pitch Event

Instreamatic has been selected Top 5 Finalist in the Entertainment category as part of the 2018 SXSW Accelerator Pitch Event. 50 companies across 10 categories will present their company products and a Q&A segment to a live audience and a panel of judges in this competition. The presentations

Marketing News

Speed Update: Mobile page speed will be a ranking factor on Google starting in July

Google announced today the “Speed Update." The Speed Update will "affect pages that deliver the slowest experience to users." It will start in July 2018, when page speed will be a ranking factor for Google mobile searches. Google says this Speed Update will only affect a small

Marketing News

Rubicon Project moves header bidding to First Price Auction, starting on January 22

Starting January 22, Rubicon Project will select the winner of all header bidding transactions on a first-price basis. Rubicon Project is offering two options for the bidders on first price auctions: * Submit their first-price bid to the final auction in the seller’s header; * Use a free Rubicon Project feature

Marketing News

Google is introducing more transparency on Youtube Ads, partnership with IAS and Doubleverify

Google is introducing a three-tier suitability system that allows advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade-offs, said today Paul Muret, VP, Display, Video & Analytics at Google. The transparent controls will be introduced "in the coming months." To provide

Marketing News

Brand Safety: Google is manually reviewing all channels within Google Preferred inventory on Youtube

Google announced today that is changing Google Preferred on Youtube "so that it not only offers the most popular content on YouTube, but also the most vetted." Google created "Google Preferred to surface YouTube's most engaging channels and to help Google's customers easily