Marketing News

Yesterday, in the Earnings Call of Google, Heather Bellini, from Goldman Sachs, asked Sundar Pichai, CEO of Google, the impact of the implementation of the GDPR.

 Listen here his answer: Sundai Pichai said that Google is working on GDPR over 18 months ago and that is important to get it

Oracle is acquiring Grapeshot, the company announced today. The agreement was signed today (April 24, 2018) and this acquisition happens ahead of GDPR, the EU regulamentation that can limit data usage on programmatic. Grapeshot is a provider of contextual targeting integrated in multiple DSP´s, like AppNexus and MediaMath, and

AppNexus announced last week that will require several vendors to register for the Global Vendor List of IAB Europe’s Transparency and Consent Framework. The requirement is due to the General Data Protection Regulation (GDPR). AppNexus specified the all ad tech vendors mandatory to register at the IAB's

In the first quarter of 2018, Microsoft increased its video revenue on instream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017, AppNexus announced last week. Microsoft inventory is measured as greater than 80 percent viewable for

Facebook is actively providing more documentation about GDPR, after gathering hundreds of employees with the mission to comply with the European legislation. One of the updates is that advertisers and publishers will need to ask consent to users before "storing" and "access" any data on the

Facebook last week announced that gathered product, engineering, legal, policy, design and research teams, hundreds of employees, in order to comply with the EU’s General Data Protection Regulation (GDPR). Facebook will apply GDPR globally, "no matter where users live", and the terms and data policy were already

A new GfK study shows that smartphones are the true masters of the Smart Home universe. GfK’s 2018 Smart Home report for the US shows that nine in ten (89%) consumers see the smartphone as a controller of home products and services – up from 70% in 2015. The level

Google launched a new video campaign subtype on Adwords this week that will target Outstream inventory. It is more than Outstream, as combines video with native elements like a title and a description. In Adwords, outstream works exclusively in mobile environments (app and web) and is limited to Google/Youtube