Marketing News

Starting today, accounts advertisers create on Google Adwords will be set up in the new AdWords experience. Google says that new accounts will not be able to switch between the new and previous experiences. AdWords old UI will be sunset by the end of the year, before November, and Google

Google this week launched Auto Ads for AMP. Publishers using Adsense can now use ads that are auto placed on the website. Auto Ads in Adsense "maximize revenue while ensuring a high quality user experience by automatically placing the best suited text and display ads on your AMP pages

IgnitionOne this week announced a partnership with AppNexus. The AppNexus Programmable Platform (APP) will be able to leverage IgnitionOne’s real-time customer-scoring technology. IgnitionOne’s platform enables marketers to identify their most valuable customers by analyzing on-site user activity. AppNexus clients may now have the IgnitionOne Score assigned to each

Google is merging and simplifying all ad products. In July, Google will rename Adwords to Google Ads. Google Ads is Google's entry platform into online advertising. Google ad products are becoming more complicated every day due to the innovations on the publisher side. Adwords, initially a platform to

OpenX yesterday announced a new presence in Southeast Asia with the opening of a Singapore office which will serve as a regional hub for the company. OpenX Co-Founder Jason Fairchild made the announcement from ATS Singapore. According to OpenX, expansion to Southeast Asia will supplement OpenX’s already strong presence

Beachfront announced today that it has been awarded the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). Beachfront says this is the latest step to fight ad fraud and provide advertising partners with verified traffic. “Digital advertising is a complex landscape to navigate with no silver bullet

Google is consolidating the ad products into 3 major products: Google Ads, Google Marketing Platform, and Google Ad Manager. The announcement was done today. For regular advertisers, Google AdWords is becoming Google Ads. For advanced advertisers, DoubleClick advertiser products and the Google Analytics 360 Suite is becoming in Google Marketing

Nielsen did research and concluded that connected tv viewers are mostly persons under the age of 34. Homes with streaming devices are also 30% more likely to be higher income, earning more than $100,000 per year. There is a shift of behavior from the broadcast tv into the connected