Marketing News

Telaria acquires SlimCut, a publisher outstream video platform

SlimCut was acquired by Telaria this week. SlimCut is an outstream publisher platform focused on premium publishers in Canada and France. SlimCut’s technology platform includes an outstream video solution and a publisher-side ad server that delivers across digital devices. “SlimCut further expands our powerful VMP offering with their leading

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Brand Safety: Tremor Video DSP adopts ads.txt and integrates contextual/pre-bid targeting

Tremor Video DSP launched 3 brand safety measures that include the adoption of ads.txt, the integration of contextual targeting and pre-bid targeting, Tremor announced this week. Tremor Video DSP describes the brand safety solutions as: Brand-Safe Delivery - Powered by contextual such as Grapeshot pre-bid brand safety verification, which

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NYIAX closes $5.65 million in its latest seed funding round

NYIAX, this week announced it has successfully closed another $5.65 million in its latest seed funding round led by WestPark Capital. This brings the company’s total funding to $16 Million. Developed in partnership with Nasdaq, NYIAX combines a patented Financial Matching Engine℗ with blockchain technology for the advertising

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Ecommerce in India will reach $32.70 billion, still less than 3% of total retail sales

Retail ecommerce sales in India will climb 31.0% this year to reach $32.70 billion, according to eMarketer’s latest forecast. That growth rate will trail only China and Indonesia in Asia-Pacific. eMarketer expect that a quarter of the population will be digital shoppers this year. By 2022, this

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U.S. podcasts captured $314 million in ad revenue last year

U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released this month by the Interactive Advertising Bureau (IAB) and conducted by IAB and PwC US.

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Google launches new local catalog ads on mobile

Google is rolling out new local catalog ads on Display by the end of the month. The announcement was done at SMX, this week. Local catalog ads are designed to help shoppers discover what a merchant sell. With the local catalog ads, advertisers can show an image, price, name and

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Transparency and Consent Framework’s mobile in-app specifications launched by IAB Europe

On 12 June, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version ready for widespread industry adoption. According to IAB, there were no significant changes made to the specs in the process of finalisation. Released for public comment at

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OneTrust processed 10,000 GDPR requests within 2 weeks before 25 May

OneTrust this week announced it has handle more than 10,000 requests within two weeks of the General Data Protection Regulation (GDPR) go-live date of 25 May. OneTrust helps organisations automate DSAR (Data Subject Access Requests) requests in five steps: Request intake; Assignment workflows; Find the data; Communicate responses; and

DOOH

HERE Technologies joins DPAA

HERE Technologies has joined DPAA as member this month, Digital Place Based Advertising Association (DPAA) announced. "HERE has developed some tremendous location and mapping technology that has great value to the digital out-of-home industry. We welcome them as members and look forward to helping them immerse themselves in the

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Who will win World Cup 2018? Taboola has a prediction based on content

The 2018 World Cup just started today, in Russia. Taboola predicted the results based on popularity of the content on the partner publishers, that include USA TODAY, Huffington Post, MSN, Business Insider, The Independent, Welt, L’Express and The Weather Channel. Here the conclusions: the world cup winner based on

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AdSense automatic experiments will now run on 10,000 daily impressions

Google today sent a message to publishers announcing the change of the automatic experiments on Adsense. Automatic Experiments currently are running on 5% of the traffic, but Google will change to run on around 10,000 daily impressions per experiment, starting on 28th June. Publishers with less than 10,000

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FreeWheel expands into Australia

FreeWheel last month opened a new office in Sydney, Australia, to support its expansion in the Australian and New Zealand markets. FreeWheel’s Commercial Director in the ANZ region, Arjun Arora, is leading the team in the Sydney office. FreeWheel says that is already developing partnerships with some of the

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Adsquare introduces contextual targeting in-app in addition to mobile usage and real-world behaviour

Adsquare this month announced a real-time app-contextual Targeting solution that enables advertisers to target more precisely on the right context of apps used by a consumer. As app-contextual Targeting relies entirely on the context of an app, the campaign targeting is not based on any personal data. Adsquare is integrated

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Fyber starts receiving bid responses from Facebook Audience Network

Fyber publishers have a new ad network sending bid responses on Fyber's header bidding. Fyber announced this week that Facebook Audience Network is now integrated in Fyber FairBid, the Fyber's new mechanism to achieve a state of header bidding in the mobile app environment. Facebook Audience

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Available in the US: Bing in-market audiences increase conversion rates up to 48%

Bing last week announced the launch of new audiences: in-market audiences. In-market audiences were in beta since last year, and now the audiences were released in the USA for all advertisers. In-Market audiences are lists of users that are in-market for a particular purchase category. Bing Ads uses signals across

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Roxanne Taylor, ex-CMO of Accenture, is joining OpenX’s board of directors

OpenX this week announced that Accenture Executive Roxanne Taylor is joining the company’s board of directors. According to OpenX, Taylor spent over 20 years at Accenture, including a decade as the company’s chief marketing and communications officer leading all marketing and communications activities for the Fortune Global 500

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Apple launches HomePod in Canada, France and Germany starting in June 18

HomePod, the breakthrough wireless speaker from Apple, now delivers an even more immersive listening experience throughout the home with support for HomePod stereo pairs and a new multi-room audio system in iOS 11.4. This free software update introduces the most advanced, easy to use, wireless multi-room audio system using

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Snapchat is helping creators to grow a business in a three-month program

Snapchat created a program to help creators to grow a business called Yellow. The three-month program is selecting 10 projects and applications close in July 8, 2018. The participants need to join full time the Yellow’s office, located in Southern California in the city of Venice. Snapchat is offering

DOOH

Digital Out of Home: Simpli.fi, MediaMath and Adomni joined DPAA

Simpli.fi, MediaMath and Adomni joined DPAA as members last month. Digital Place Based Advertising Association (DPAA) is a global organization for everything digital out-of-home. "We see numerous benefits to joining DPAA, including lead generation and networking, as well as access to events, best practices case studies and research.

Marketing News

Facebook: Why broader audiences work better than narrow audiences?

Facebook and MetrixLab did a study where they compare broader audiences (like age and gender) vs. core audiences (niche audiences). The study found that +66% of assets tested against broad audiences maintained or improved performance against benchmarks; +44% average improvement in incremental brand recallers when using broad audiences; +31% on

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Video and audio ads in SoundCloud are now available via the AppNexus Marketplace

SoundCloud and AppNexus announced this week a partnership that brings programmatic audio and video ads via the AppNexus Marketplace. Advertisers using DSP`s have now access to the SoundCloud's millennial and Gen Z audience. Before, SoundCloud was already available in programmatic via Rubicon. According to AppNexus, SoundCloud has

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Silicon Valley Bank opens a hub in Frankfurt

Silicon Valley Bank (SVB) announced that it has been granted a lending licence from BaFin and will now officially open its doors in Germany. SVB selected Germany as its next European location and the hub will be located in Frankfurt. The bank will be celebrating in Frankfurt, on Monday 4th

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Advertisers can now personalise the landing pages, linking Optimise and AdWords

Yesterday, Google announced that is now possible possible to link Optimise and AdWords. The link is available on Adwords and allows advertisers to to target experiments and personalised experiences to specific ads and keywords. According to Google, advertisers can now personalise the existing web pages to match each of the

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Google rolls out globally audio ads in DoubleClick Bid Manager

Google yesterday announced the rollout of audio ads to all DoubleClick Bid Manager customers globally. Audio Ads were in beta until yesterday. DBM (Doubleclick Bid Manager) is connected with Google Play Music, Spotify, SoundCloud and TuneIn. Pandora will come soon, wrote Jean-Claude Homawoo, Product Manager at DoubleClick/Google. Via DBM,

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HuffPost Korea saw an RPM increase of 40% using Taboola

Huffington Post Korea, an affiliate of HuffPost, says that after implementing Taboola Feed, saw a 40% increase in RPM (page revenue per thousand impressions) and an 60% increase in CTR, Taboola announced this month. According to Taboola, Huffington Post Korea was looking for a way to increase revenue and click-through-rate