FPT Television today announced it has selected Telaria as its preferred Video Management Platform (VMP) for monetizing and managing connected TV (CTV) supply. FPT Television provides IPTV services that reach ...
GroupM last week announced the Australian launch of its new Addressable TV business, Finecast. On Finecast, advertisers can target viewers across multiple on-demand, set-top box and live streaming TV environments. ...
Adobe Advertising Cloud is widening its integration with White Ops to detect advertising fraud on connected TV inventory, Adobe announced last month. Adobe says the partnership will help ensure that ...
Nielsen did research and concluded that connected tv viewers are mostly persons under the age of 34. Homes with streaming devices are also 30% more likely to be higher income, ...
Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom will integrate FreeWheel ad tech on connected tv and on video ads. According to ...
The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) ...
This month, SpotX created an infographic forecasting the growth of the connected TV advertising opportunity in Europe. The visual representation of research commissioned by SpotX, shows the growth of advertising ...
Brandzooka created the first self-service ad platform for Connected TV, announced the company today. Brandzooka has removed the minimums for TV advertising in favor of targeted programmatic buys for the ...
SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document inquired agencies and publishers in UK, France, Germany, Spain and Italy where the participants ...
Connected TV is a TV connected to the internet. Connected TV is a TV that has digital video streamed from the Internet. It can be via a Smart TV (like ...
