All posts tagged "Connected TV"
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Programmatic
Viacom will start using FreeWheel on connected tv and video ads
April 25, 2018Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom...
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Programmatic
IAB launches guidelines for identifiers on OTT; in public comment until May 3
April 9, 2018The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms...
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Programmatic
Connected TV: SpotX forecasts a rapid growth on advertising marketing in Europe
March 11, 2018This month, SpotX created an infographic forecasting the growth of the connected TV advertising opportunity in...
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Programmatic
Brandzooka creates a self service ad platform for connected TV in a “disruption of the media monopoly”
February 13, 2018Brandzooka created the first self-service ad platform for Connected TV, announced the company today. Brandzooka has...
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Programmatic
Connected TV advertising across Europe could be worth €825 million in 2020
October 24, 2017SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document...
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Glossary
Connected TV
August 26, 2017Connected TV is a TV connected to the internet. Connected TV is a TV that has...
