Amazon last month announced the integration of Amazon Publisher Direct in Paramount EyeQ streaming content. This includes the ad-supported streaming services Pluto TV, Paramount+, CBS News, CBS Sports HQ, Comedy Central, MTV, VH1, Paramount Network, BET, and ET Live.
Nielsen last week announced a new multi-year agreement with Netflix to provide linear and streaming audience data across the US, Mexico and Poland.
Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.
Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.
The streaming company becomes an OEM (original equipment manufacturer) with the launch of 11 TV models TV ranging from 24” to 75”.
YouTube Masthead is a high impact ad format that shows in YouTube homepage, in Desktop, Mobile, and TV screens.
Magnite this month announced that FuboTV, a leading sports-first live TV streaming platform, added SpringServe platform to its ad serving stack.
Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.
Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.
Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.