TV advertising spend up 36.87% YoY in Q1 2022
CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
Connected TV
Xandr launches an Inventory Library on its DSP with curated deals
With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
Glewed TV taps Yahoo as preferred SSP for connected TV and display ads
Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
VIZIO launches overlay ads in Connected TV
Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.
IAB Tech Lab updates ad format guidelines to include Digital Video and CTV
The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.
Amazon buys MGM
Amazon last week completed the acquisition of MGM, that is now joining Prime Video and Amazon Studios. MGM has over 4,000 film titles, 17,000 TV episodes, 180 Academy Awards, and 100 Emmy Awards.
Comscore and Standard Media Index launch an eCPM metric for linear television ad spend
Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.
Roku expands its advertising business to Mexico
Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.
Google launches a new CTV frequency management in DV360
The new FC solution enables advertisers to control the number of times people see their ads across YouTube and other CTV apps.
Google stops the Linear TV buying in DV360
According to Google DV360’s Linear TV buying capability (Programmatic TV) has been deprecated and campaigns will not serve beyond December 31, 2021.