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Connected TV

A collection of 68 issues

Paramount EyeQ integrates Amazon Publisher Direct

Amazon last month announced the integration of Amazon Publisher Direct in Paramount EyeQ streaming content. This includes the ad-supported streaming services Pluto TV, Paramount+, CBS News, CBS Sports HQ, Comedy Central, MTV, VH1, Paramount Network, BET, and ET Live.

Netflix taps Nielsen for audience insights in the US, Mexico and Poland

Nielsen last week announced a new multi-year agreement with Netflix to provide linear and streaming audience data across the US, Mexico and Poland.

Nielsen to release Nielsen ONE Ads this week market-wide

Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.

Paramount EyeQ adopts Unified ID 2.0

Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.

Roku to launch their own TVs this spring

The streaming company becomes an OEM (original equipment manufacturer) with the launch of 11 TV models TV ranging from 24” to 75”.

Google automates buying of YouTube Masthead in DV360

YouTube Masthead is a high impact ad format that shows in YouTube homepage, in Desktop, Mobile, and TV screens.

FuboTV adds SpringServe platform to its ad serving stack

Magnite this month announced that FuboTV, a leading sports-first live TV streaming platform, added SpringServe platform to its ad serving stack.

Google updates policies leading to advertiser and partner account suspensions in DV360

Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.

Comscore and Standard Media Index launch an eCPM metric for linear television ad spend

Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.

Roku expands its advertising business to Mexico

Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.