CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.
The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.
Amazon last week completed the acquisition of MGM, that is now joining Prime Video and Amazon Studios. MGM has over 4,000 film titles, 17,000 TV episodes, 180 Academy Awards, and 100 Emmy Awards.
Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.
Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.
The new FC solution enables advertisers to control the number of times people see their ads across YouTube and other CTV apps.
According to Google DV360’s Linear TV buying capability (Programmatic TV) has been deprecated and campaigns will not serve beyond December 31, 2021.