Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).
Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.
TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.
Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).
TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.
Nearly half of American TV viewers are cordless.
LG, the South Korean company, is investing nearly USD 80 million in TV data and measurement business to create an owned and operated first-screen, cross-device advertising platform.
Roku added 14 million accounts last year and ended 2020 with 51.2 million active accounts.