All posts tagged "Connected TV"
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Programmatic
Adobe Advertising Cloud will start scanning connected TV inventory for invalid traffic
August 6, 2018Adobe Advertising Cloud is widening its integration with White Ops to detect advertising fraud on connected...
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Programmatic
Who’s watching OTT video via connected TV?
June 26, 2018Nielsen did research and concluded that connected tv viewers are mostly persons under the age of...
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Programmatic
Viacom will start using FreeWheel on connected tv and video ads
April 25, 2018Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom...
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Programmatic
IAB launches guidelines for identifiers on OTT; in public comment until May 3
April 9, 2018The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms...
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Programmatic
Connected TV: SpotX forecasts a rapid growth on advertising marketing in Europe
March 11, 2018This month, SpotX created an infographic forecasting the growth of the connected TV advertising opportunity in...
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Programmatic
Brandzooka creates a self service ad platform for connected TV in a “disruption of the media monopoly”
February 13, 2018Brandzooka created the first self-service ad platform for Connected TV, announced the company today. Brandzooka has...
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Programmatic
Connected TV advertising across Europe could be worth €825 million in 2020
October 24, 2017SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document...
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Glossary
Connected TV
August 26, 2017Connected TV is a TV connected to the internet. Connected TV is a TV that has...
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