Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Comscore achieves full JIC certification for national TV measurement

Company becomes sole provider with complete certification across all measurement categories

Video

Utiq partners with Visoon for privacy-first TV advertising expansion

Utiq partners with Visoon for enhanced cross-screen targeting across connected TV and HbbTV platforms.

Data

VideoAmp expands AWS partnership for privacy-enhanced measurement

Media measurement company offers cloud-native solutions through AWS Clean Rooms to deliver faster insights.

Data

GDPR relaxes record-keeping for companies under 750 employees

Data protection authorities support simplification with risk-based requirements.

Social

LinkedIn enables third-party analytics access with new Member Post API

LinkedIn launches Member Post Analytics API allowing creators to integrate performance data into 11 third-party platforms.

AI

Google Gemini app gains automatic Android access to phone and messaging data

Google's AI assistant activates expanded permissions across Android devices with updated privacy policy allowing human reviewer access to user conversations

AI

New study exposes algorithmic pricing's impact on driver earnings

Academic research analysis of 1.5 million trips shows decreased pay and increased platform cuts after dynamic pricing implementation.

Data

German court awards Facebook user €5,000 for data protection violations

Leipzig District Court rules Meta's Business Tools breach GDPR, setting precedent for individual compensation claims.

Data

Amazon announces Live signals in Marketing Cloud for enhanced measurement

Amazon integrates Live shopping signals into Marketing Cloud, enabling deeper insights for advertisers and creators.

Data

Nielsen launches CTV tracking within Ad Intel platform starting August in Germany

Nielsen extends advertising intelligence capabilities to connected TV platforms including Amazon Prime Video, Netflix, and YouTube.

Data

French data regulator updates cookie exemption rules for websites

The French data protection authority CNIL clarified requirements for audience measurement tools to operate without user consent under strict conditions.

Data

StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.

Data

Consumer trust crisis hits marketing as AI data use sparks privacy concerns

European study reveals 59% oppose AI training use while demanding clearer data controls.

Data

Google partners with Sparkasse for digital age verification in Europe

Germany's largest savings bank network launches wallet-based age verification system with Google for secure online access controls.

Data

Microsoft Clarity live extension receives major visual redesign

Microsoft enhances browser extension interface to simplify website analytics access for marketers and developers.

Data

Meta challenges commission decision on digital Markets Act compliance

Commission ruling forces tech giant to offer reduced personalization service without compensation.

Data

Chrome divestiture technically feasible according to new report

New research addresses key technical questions about Google's browser separation.

Data

Weborama and Utiq launch hybrid cookie and cookieless advertising solution

A new branding offer combines traditional and privacy-first targeting as half of European digital inventory becomes non-addressable.

Data

IAB establishes standard metrics for gaming advertising measurement

Comprehensive framework addresses transparency gaps as 80% of U.S. internet users identify as gamers.

Data

Privacy company Proton joins antitrust challenge against Apple's App Store policies

Swiss developer files class-action lawsuit citing predatory practices that harm competition and consumers.

Data

Google adds Tag Diagnostics to Analytics consent settings hub

Google Analytics integrates diagnostic tools directly into consent monitoring interface for streamlined compliance verification.

Data

Apple faces trial as federal court denies motion to dismiss antitrust lawsuit

Court ruling allows government case alleging smartphone monopoly to proceed despite tech giant's objections.

Data

Apple expands EU app store alternatives with new installation features

Apple introduces streamlined web marketplace installation and revised developer terms for European Union users starting with iOS 18.6 update.

Data

Google expands privacy controls to eight additional US states

AdSense implements Universal Opt-Out Mechanism provisions across Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland.

Data

Adsquare launches attribution dashboard with real-time insights

Location intelligence platform introduces comprehensive measurement hub for programmatic campaigns with advanced control condition methodology.