Adobe Advertising Cloud is widening its integration with White Ops to detect advertising fraud on connected TV inventory, Adobe announced last month. Adobe says the…
Nielsen did research and concluded that connected tv viewers are mostly persons under the age of 34. Homes with streaming devices are also 30% more…
Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom will integrate FreeWheel ad tech on connected tv and…
The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how to maintain a high-quality advertising…
This month, SpotX created an infographic forecasting the growth of the connected TV advertising opportunity in Europe. The visual representation of research commissioned by SpotX,…
Brandzooka created the first self-service ad platform for Connected TV, announced the company today. Brandzooka has removed the minimums for TV advertising in favor of…
SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document inquired agencies and publishers in UK, France, Germany, Spain…
Connected TV is a TV connected to the internet. Connected TV is a TV that has digital video streamed from the Internet. It can be via a Smart TV (like Samsung and others), via a XBOX, via a Wii, or via an Amazon Fire, Apple TV, Roku or Chromecast.