Microsoft to buy Xandr
Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).
Topic
Connected TV
A collection of 15 issues
Criteo to buy the ad exchange BidSwitch
Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.
TikTok launches apps in TVs
TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.
Google stops using WEBM and 3GPP video transcodes
Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
Integral Ad Science buys Publica
Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
Google to introduce Nielsen's sales lift measurement for CTV ads in DV360
Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).
Google makes available TV Reach Planner in 18 countries
TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.
Cordless TV to become predominant next year in the US
Nearly half of American TV viewers are cordless.
LG to acquire more than 50 percent of Alphonso, to enter in the Connected TV ad market
LG, the South Korean company, is investing nearly USD 80 million in TV data and measurement business to create an owned and operated first-screen, cross-device advertising platform.
Roku surpasses 50 million active accounts
Roku added 14 million accounts last year and ended 2020 with 51.2 million active accounts.