LiveRamp expands capabilities of IdentityLink to include Connected TVs
LiveRamp last week announced it is expanding the capabilities of its IdentityLink platform to include Connected TVs. LiveRamp says that ...
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LiveRamp last week announced it is expanding the capabilities of its IdentityLink platform to include Connected TVs. LiveRamp says that ...
Nielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can ...
Pause Ad is the name for the new ad offering from Hulu. Announced today, Hulu’s new Pause Ad appears when ...
Cheddar has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). Cheddar has ...
FPT Television today announced it has selected Telaria as its preferred Video Management Platform (VMP) for monetizing and managing connected ...
GroupM last week announced the Australian launch of its new Addressable TV business, Finecast. On Finecast, advertisers can target viewers ...
Adobe Advertising Cloud is widening its integration with White Ops to detect advertising fraud on connected TV inventory, Adobe announced ...
Nielsen did research and concluded that connected tv viewers are mostly persons under the age of 34. Homes with streaming ...
Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom will integrate FreeWheel ad ...
The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how ...
This month, SpotX created an infographic forecasting the growth of the connected TV advertising opportunity in Europe. The visual representation ...
Brandzooka created the first self-service ad platform for Connected TV, announced the company today. Brandzooka has removed the minimums for ...