Marketing News

Since February 15, Amazon Alexa and Echo devices are available in India. Amazon customers can now have access to Echos, Echo Dots, Echo Plus, and Harman Kardon Allure from Amazon.in and start enabling Alexa skills. There are over 12,000 skills in the India Alexa Skills Store across multiple

Starting today, Prime members of Amazon, in the USA, will earn 5% Back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card, in addition to the rewards they already receive everywhere else they shop, including 5% Back on all Amazon.com purchases, 2% Back at restaurants,

According to a research report Outlook for Data 2018, released this month, by the Interactive Advertising Bureau (IAB) and research and consulting firm Winterberry Group, 60 percent of marketers, publishers, and tech developers stated that their organizations spent more on data in 2017 than 2016—and an even greater majority

Yesterday, Xaxis recommended the use of keyword blocking as a better solution to guarantee brand safety when buying programmatic advertising. Keyword blocking allows "advertisers to stay in premium news environments while avoiding unsafe content." Jade Juma, Manager of Automated Trading at Xaxis, wrote that "instead of omitting

AdColony today announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. AdColony said today that "is the first in-app video marketplace to partner with Integral Ad Science (IAS), MOAT and DoubleVerify, providing a range of options that will

Last week, Smart announced the integration with the DSP from Google, DoubleClick Bid Manager (DBM). Publishers using Smart can now use the platform to offer programmatic guaranteed to advertisers using DBM. According to Smart, Programmatic Guaranteed enables buyers to book deals with Smart’s premium publishers, between Smart RTB+ and

Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230% compound annual growth rate (CAGR) of real-time bidding (RTB) video spend, said the company today. In OTT, growth has been similarly swift, with a 360%

Lotame announced last week - 9 February - the creation of Precision Audiences: data segments that exceed industry on-target benchmarks and improve targeting, insights, and analytics. According to Lotame, first-to-market from this line is the Precision Demographic Audiences, segments based on age and gender. Barry Levine, at Martech, wrote that