Marketing News

Teads this week announced a new offering: Teads True Visits. The new offering contains a new buying model, CPi­V, leveraged by Teads AI capabilities to identify and attract new visitors to advertisers’ websites. With True Visits, Teads introduces the CPi­V buying model: The Cost Per incremental Visitor (CPiV)

SlimCut was acquired by Telaria this week. SlimCut is an outstream publisher platform focused on premium publishers in Canada and France. SlimCut’s technology platform includes an outstream video solution and a publisher-side ad server that delivers across digital devices. “SlimCut further expands our powerful VMP offering with their leading

Tremor Video DSP launched 3 brand safety measures that include the adoption of ads.txt, the integration of contextual targeting and pre-bid targeting, Tremor announced this week. Tremor Video DSP describes the brand safety solutions as: Brand-Safe Delivery - Powered by contextual such as Grapeshot pre-bid brand safety verification, which

NYIAX, this week announced it has successfully closed another $5.65 million in its latest seed funding round led by WestPark Capital. This brings the company’s total funding to $16 Million. Developed in partnership with Nasdaq, NYIAX combines a patented Financial Matching Engine℗ with blockchain technology for the advertising

Retail ecommerce sales in India will climb 31.0% this year to reach $32.70 billion, according to eMarketer’s latest forecast. That growth rate will trail only China and Indonesia in Asia-Pacific. eMarketer expect that a quarter of the population will be digital shoppers this year. By 2022, this

U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released this month by the Interactive Advertising Bureau (IAB) and conducted by IAB and PwC US.

Google is rolling out new local catalog ads on Display by the end of the month. The announcement was done at SMX, this week. Local catalog ads are designed to help shoppers discover what a merchant sell. With the local catalog ads, advertisers can show an image, price, name and

On 12 June, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version ready for widespread industry adoption. According to IAB, there were no significant changes made to the specs in the process of finalisation. Released for public comment at