Marketing News

Media use close to saturation point in the UK reaching 50% on digital

This month, eMarketer forecasted that media consumption in the UK has plateaued, a a state of little or no change. However, according to eMarketer’s latest time spent with media forecast, people in the UK will engage with media more than ever this year: * Adults in the UK will spend

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AdWords old UI will be sunset by the end of the year, before November

Google will sunset Adwords old interface by the end of the year, the company announced this week saying that "the new AdWords will become the exclusive way to manage your accounts by the end of the year." Before the switch to the new Adwords UI, according to Google,

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What data is collected by Facebook on Instagram and WhatsApp?

Due to GDPR, Facebook had to update the terms and detail all the data is collecting from the users and their devices. On Instagram, Facebook revealed that is collecting more data than Google. While Google is mainly collecting online identifiers (cookie identifiers, internet protocol addresses, and device identifiers) precise location

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Bail bonds banned on Google Adwords, starting in July 2018

Advertisers of bail bonds services will see their ads rejected due to this new policy. Enforcement of the bail bond policy will begin in July 2018.

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Google I/O '18 video presentations advertisers need to see

Google I/O happened this year on Shoreline Amphitheatre, Mountain View, from May 8, until May 10. Google I/O is a developer festival, but also an event where advertisers and content producers can see the current trends and push them internally on their organisations. For performance marketing, Google gave

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13% of Australian consumers 18+ have listened to a podcast in the last week, study finds

The digital media consumption habits of Australians, including time spent with digital audio, podcasts, smart speakers, social media, video, mobile, and more.

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Google Cloud is ready for the GDPR

Google announced today that Google Cloud Platform is ready for the GDPR. Suzanne Frey, Director, Security, Trust, & Privacy, Google Cloud, and Marc Crandall, Director of Data Protection and Compliance, Google Cloud, wrote that "Google Cloud customers can confidently use our services when the GDPR takes effect on May

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Israel-based Velostrata being acquired by Google to accelerate enterprise transition to cloud

Velostrata and Google signed an agreement this week where Google is acquiring the Israel-based Velostrata. Velostrata provides simple ways to migrate to the cloud. Velostrata's team will join Google's Tel Aviv office. Issy Ben-Shaul, CEO and Co-Founder of Velostrata, wrote that "after seeing enterprise customers

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WPP creates Team Energy and retains BP

BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally, WPP announced this week. WPP says that "the decision is the culmination of a thorough competitive review process which began in mid 2017." WPP as a Team

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GDPR: Google introduces controls for publishers on DFP, Admob and Adsense

On May 7, Google launched a new tab in DFP called EU user consent. Under the new tab there are ad technology provider controls. The controls that publishers select will take effect on 25 May. Google says that shortly AdSense and AdMob will also have controls. On DFP, Google has

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Google released a new version of Adwords Editor

This week, Google released a new version of Adwords Editor. Is the version 12.3 of AdWords Editor. The new version allows advertisers to View the search terms report, identify new keyword opportunities, and add them to the account; Use functions when setting search filters or creating custom rules; Create

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Southeast Asia internet users are booming

Google and Temasek released a study (e-Conomy SEA Spotlight 2017) in December 2017 that concludes Southeast Asia is the fastest growing internet region in the world. Southeast Asia countries are Brunei Darussalam, Cambodia, East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. According to the study, there are

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.bot domains available through Amazon and only for bots

Amazon last week announced the launch of .bot domains. Near at the same time as Google launched the .app domains. Randall Hunt, Senior Technical Evangelist at AWS, wrote that ".BOT, a new generic top-level domain (gTLD) is an identity for bots." Fitness bots, slack bots, e-commerce bots, and

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Merchants can now sell products and services directly via Alexa

Amazon yesterday announced 3 ways that merchants, developers and publishers can make money with Alexa skills. The first is selling products and services with Amazon Pay; the second is to sell premium content via in-skill purchasing (ISP); and the third is via the Alexa Developer Rewards, where Amazon pays publishers

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Adform DSP just got a complete revamp focused on the user experience

Adform rolled out this week several updates on their buying side platform. The announcement was done last week, but the rollout happened this week, on May 2. Adform DSP has now a new RTB line item management page and a new programmatic campaign dashboard including overview of the customization tools,

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WordPress launched a new Beta that brings 23 new privacy features related with GDPR

WordPress yesterday launched a new beta package yesterday and is asking help to test the beta version. Jonathan Desrosiers wrote that "the primary focus of this release was adding privacy and personal data tools in support of the European Union’s General Data Protection Regulation (GDPR), the number of

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Funding Choices is the Google's consent tool for data collection under GDPR

Google is testing a tool that allow publishers (using Adsense or Doubleclick for Publishers - DFP) to ask users consent in compliance with GDPR. According to AdExchanger, Google's consent tool is Funding Choices and restricts the number of supply chain partners a publisher can share consent with 12

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Google enabled lazy loading on DFP tags to increase viewability

Since April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers using the Google Publisher Tag are not affected). According to Google, lazy loading (or smart loading) enables pages to load faster, reducing latency and CPU consumption by pausing ad requests for any slot that

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Twitter recommends users to change password after finding a bug

"Out of an abundance of caution" Twitter is asking users "to consider changing passwords" after finding a bug on how passwords were being stored. Twitter users can change the password here. The bug: Twitter masks passwords through a process called hashing using a function known as

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AnalyticsIQ data with over 231 million unique individuals integrated in Eyeota

AnalyticsIQ, a predictive analytics, will be profiles that are "exclusively available through the Eyeota Data Marketplace," Eyeota yesterday announced. According to Eyeota, AnalyticsIQ leverages more more than 1,000 data attributes, from demographics to affluence details, on over 231 million unique individuals and 118 million households in the

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Publishers that adopted Ads.txt saw a revenue uplift over those who didn't, finds Taboola

Taboola compared the publishers that adopted Ads.txt and the publishers that did not adopt. In EMEA, publishers adopting ads.txt had 11% uplift on revenue, compared with the publishers without ads.txt. In the US, the revenue uplift was 6%. The data is from Taboola enterprise publishers in the

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Adsense switch from served impressions to downloaded impressions

Google Adsense is changing the counting of impressions from served impressions to downloaded impressions. Google says that "as a result, some AdSense users might see decreases in their impression counts, and corresponding improvements in their impression RPM, CTR, and other impression-based metrics. Earnings, however, should not be impacted."

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Chrome is now using browsing behaviour to allow autoplay videos to start play

Google today announced that is using browsing behaviour to identify the websites with the highest percentage of visitors that play media with sound. Users can see the list of websites typing this on Chrome: chrome://media-engagement The policy is enabled in the latest version of Chrome—update today. On the

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GDPR: Consent management provider OneTrust is now integrated with the IAB Consent Framework

OneTrust today announced a partnership with IAB Europe. OneTrust is now registered as Consent Management Provider (CMP) on the IAB Europe Consent Framework. This means that OneTrust customers will be able to integrate the IAB Europe Framework within their websites and applications. OneTrust says that is "the first privacy

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Parents will be able to handpick channels and videos on Youtube Kids app

Google announced last week that is working on an option to allow parents to have more control over the videos and channels in the YouTube Kids App. Until the end of the year, Google will roll out a feature "that will allow parents to specifically handpick every video and