Marketing News

Smart (formerly known as Smart AdServer) has appointed as Country Manager of its Brazilian operations.

The fight for market share on the virtual assistant speakers is increasing among Amazon and Google. Both companies dropped the prices of the speakers in the holiday shopping season in the USA. The smallest version of the speakers, Amazon Echo Dot and Google Home Mini, cost now 29 USD instead

Google just pulled out this week Youtube from Amazon Fire TV and Fire TV Stick, the Amazon OTT boxes. It's an ongoing battle between giants, just like the previous battles between Microsoft and Google. The smart speaker Amazon Echo lost also the Youtube app.

Since December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory. In pursuit of a fraud-free ecosystem, Smart RTB+ inventory becomes 100 percent ads.txt compliant and ensures domain authenticity. Sites which have

eMarketer revealed estimates for the number of adults using wearables in the USA, and the numbers are far from a mass adoption. Currently, there are approximately 60 million Americans using wearables, which means around 22% of the USA population. eMarketer says that likely Smart speakers will beat out wearable devices

By 2021, more than a quarter (25.8%) of all retail sales will be digital.

Tablet user penetration among internet users felt the first time in 2017, according to eMarketer’s worldwide tablet users forecast. eMarketer’s forecast shows that tablet use in developed markets, in particular, has stabilized, seeing little to no growth. Consumers in developing markets, such as China and India, are keen

B2B advertisers will spend $4.07 billion on US digital advertising in 2017. This is the estimation from eMarketer that says: "Overall, the B2B digital ad market is growing steadily, and in 2018 it will jump 13% to reach $4.60 billion." Since 2013, when B2Bs jointly spent