Marketing News

As of October 12, Google detected more than 11000 domain implementations of the ads.txt, a file that prevents programmatic marketplaces to do domain spoofing and unauthorized arbitrage. "Adoption has been strong" says Pooja Kapoor, Head of Global Strategy, Programmatic and Ecosystem Health at Google. In this article,

Twitter announced today "to off-board advertising from all accounts owned by Russia Today (RT) and Sputnik, effective immediately." After the ban, Jack Dorsey said on Twitter that they will donate "all projected earnings ($1.9mm) to support external research into the use of Twitter in elections, including

Facebook announced yesterday (Europe Time) that Facebook's annual developer conference (F8) is coming to the McEnery Convention Center in San Jose, CA on May 1 - 2. People can sign up for updates on F8 site. The event is organized by product managers that show the new areas

Today Taboola posted a post where explains how they created, in a very fast pacing, a video inventory on outstream format, available via managed services or via programmatic, via Appnexus or The Trade Desk. Taboola has exclusive inventory, being all "placements hard-coded on publishers sites in multi-year agreements."

LinkedIn announced last week the adoption of first price auctions in programmatic, a move being promoted by Appnexus, the main ad tech partner of LinkedIn and Microsoft. Matthew Hogg, Head of Programmatic Sales at LinkedIn, said here that "from November 8th LinkedIn will transition entirely to first price auctions,

SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document inquired agencies and publishers in UK, France, Germany, Spain and Italy where the participants expect the market reached 825 million on revenues in 2020. Participants of the study, "believe that the major commercial

This Saturday, Filip Struhárik, Journalist at Denník N, reported on Medium the biggest drop in Facebook organic reach we have ever seen. Facebook is moving all organic posts by pages, from newsfeed to Explore Feed. It is a Facebook experience in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia, said

Parallel Tracking will have impact on third-party tracking and will bring more velocity for visitors of the landing pages.